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This article reviews the rise of “amplifier platforms” and explains academic and contextual factors behind their growth. Amplifier platforms are contrasted with traditional media, personal blogs, and social networks. It also examines why public communication affects impact measurement and how scholars and institutions use platforms such as The Conversation to strengthen engagement.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/australian-universities-review-engagement-and-impact-through-amplifier-platforms/594856/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/australian-universities-review-engagement-and-impact-through-amplifier-platforms/594856.png","ImageObject",300,407,{"name":92,"@type":93},"Mary Man","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":39},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What problem does the article address about digital public communication?","Question",{"text":112,"@type":113},"It explains that public debate increasingly occurs through social and digital media, where conventional scholarly impact measures are insufficient and alternative metrics (“altmetrics”) are needed to capture engagement and influence.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the article define amplifier platforms?",{"text":117,"@type":113},"Amplifier platforms are positioned as distinct from traditional media outlets, personal blogs, and social media platforms by how they mediate or enable scholarly voices and engagement.",{"name":119,"@type":110,"acceptedAnswer":120},"Why are alternative metrics important for measuring research impact?",{"text":121,"@type":113},"They generate indicators such as reading, viewing, listening, sharing, and responding beyond formal citation data, offering new ways to assess how scholarly work reaches and engages diverse audiences.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},594856,1792252519,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":34,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144,"preview_page_count":4},7421720224475,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","A U S T R A L I A N U N I V E R S I T I E S ’ R E V I E W  \nEngagement and impact through ‘amplifier platforms’  \nKim Osman & Stuart Cunningham  \nDigital Media Research Centre, Queensland University of Technology  \nDigital and social media have grown exponentially to become highly influential spheres of public communication – increasingly crowded, contested, and corrupted, and increasingly in need of scholarly engagement. As public debate is conducted more through social and digital media, alternative metrics (‘altmetrics’) that are generated from social and digital media platforms become important as indicators of impact and engagement. We review the growth of amplifier platforms and the academic and contextual reasons for their growth. Amplifier platforms are defined to distinguish them from traditional media outlets (where the scholarly voice is mediated through and‘gatekept’ by journalists, whose editors retain final control), personal blogs (very few of which can be maintained over time) and from social media platforms (where the scholarly voice is accorded no presumptive standing) . A significant range of amplifier platforms is canvassed while acknowledging that in Australia, the amplifier platform The Conversation plays a central role.  \nKeywords: public scholarship, amplifier platforms, digital media, online scholarly communication, The Conversation  \nIntroduction  \nThe Australian Research Council (ARC) recently released the findings of its first engagement and impact assessment exercise in March 2019. Of the 626 case studies that were submitted to the ARC for assessment, 85 per cent were rated as having a high or medium level of engagement, while 88 per cent of the 637 submitted impact case studies were assessed as having a medium or high level of impact. Seventy-six per cent were assessed as having a medium or high rating for approach to impact (Australian Research Council, 2019) . Minister for Education Dan Tehan said the results show that ‘University research is improving the lives of every Australian’(Ministers for the Department of Education and Training, 2019). Universities are pleased with what appear to be good results, but what work practices and institutional dynamics lie behind these results?  \nThis article reports insights from anARC-funded Linkage project (LP160100205 Amplifying Public Value: Scholarly Contributions’ Impact on Public Debate) to shed light on the public communication element of engagement and impact. As public debate increasingly is conducted through social and digital media, alternative metrics (‘altmetrics’) that are generated from social and digital media platforms become more important as indicators of impact and engagement. We seek to understand how scholars frame their own practices of engagement and impact, how they use platforms like The Conversation, and how institutions are supporting such activities on these sites.  \nAmplifying public value  \nThe understanding of the term impact differs between users and audiences and as most scholars are publicly-funded  \n42 Engagement and impact through ‘amplifier platforms’ Kim Osman & Stuart Cunningham vol. 61, no. 2, 2019  \nA U S T R A L I A N U N I V E R S I T I E S ’ R E V I E W  \nresearchers, understanding how they pursue impact and‘influence beyond academia’(Penfield et al., 2014, p. 21) is vital. Australian researchers engage in a variety of public communication activities.They can write for platforms like The Conversation, conduct interviews with local radio stations,share research with people involved in discussionson social media about topical issues like climate change orthe minimum wage. These activities connect researchers directly with the public and stakeholders. Using sites like these also generates metrics that offer new ways of measuring impact and engagement with a scholar’s work. These metrics are called alternative metrics or altmetrics (Priem et al., 2010). They include reading, viewing, and listening to scholarly materi","cbCainiWVxYasUDK","https://ap.wps.com/l/cbCainiWVxYasUDK","pdf",158729,"English","# Introduction\n## Amplifying public value\n## Measuring engagement and impact through altmetrics\n## Public communication and research translation","[{\"question\":\"What problem does the article address about digital public communication?\",\"answer\":\"It explains that public debate increasingly occurs through social and digital media, where conventional scholarly impact measures are insufficient and alternative metrics (“altmetrics”) are needed to capture engagement and influence.\"},{\"question\":\"How does the article define amplifier platforms?\",\"answer\":\"Amplifier platforms are positioned as distinct from traditional media outlets, personal blogs, and social media platforms by how they mediate or enable scholarly voices and engagement.\"},{\"question\":\"Why are alternative metrics important for measuring research impact?\",\"answer\":\"They generate indicators such as reading, viewing, listening, sharing, and responding beyond formal citation data, offering new ways to assess how scholarly work reaches and engages diverse audiences.\"}]","Australian Universities' Review - Engagement and impact through 'amplifier platforms' | PDF",1792079972,18]