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Uses concrete lead-and-play examples to show when attitude play clarifies a defender’s or partner’s preferences and reduces guesswork, and when count is necessary. Discusses common conventions such as ace-for-attitude/king-for-count and Smith Peters, highlighting their goals and limitations. Concludes with a decision rule based on whether partners can already infer suit liking without signals.",{"@graph":69,"@context":116},[70,84,99],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/attitude-signals-vs-count-signals-in-bridge-ebu-debate/138710/",{"url":83,"name":65,"@type":85,"author":86,"headline":65,"publisher":89,"fileFormat":92,"inLanguage":63,"description":67,"dateModified":93,"datePublished":93,"encodingFormat":92,"isAccessibleForFree":94,"interactionStatistic":95},"DigitalDocument",{"name":87,"@type":88},"Finn","Person",{"url":74,"name":90,"@type":91},"DocShare","Organization","application/pdf","2026-08-23",true,{"@type":96,"interactionType":97,"userInteractionCount":4},"InteractionCounter",{"@type":98},"ViewAction",{"@type":100,"mainEntity":101},"FAQPage",[102,108,112],{"name":103,"@type":104,"acceptedAnswer":105},"What does an attitude signal mean in standard bridge signaling?","Question",{"text":106,"@type":107},"A high card encourages and suggests you should lead that suit again, while a low card discourages and suggests you should not lead it again. It signals preferences, not commands.","Answer",{"name":109,"@type":104,"acceptedAnswer":110},"How do attitude signals help after you regain the lead?",{"text":111,"@type":107},"They let partner show whether they liked the suit, helping you decide to continue or switch based on what partner plays (for example, using encouraging vs discouraging cards tied to the unseen holding).",{"name":113,"@type":104,"acceptedAnswer":114},"When is a count signal preferable to an attitude signal?",{"text":115,"@type":107},"When partners cannot already deduce suit preference from play, or when the situation demands information like whether a second round will stand up—such as cases where your high cards provide no additional contribution and count becomes the key signal.","https://schema.org",{"og:url":83,"og:type":118,"og:title":65,"og:site_name":90,"og:description":67},"article",{"robots":120,"canonical":83},"index,follow",{"doc_id":122,"site_id":62},138710,1787486933,{"code":4,"msg":5,"data":125},{"doc_id":122,"user_id":126,"nickname":87,"user_avatar":127,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":128,"file_id":129,"file_url":130,"file_type":131,"file_size":132,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":14,"language":133,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":134,"faqs":135,"seo_title":136,"seo_description":67,"update_tm":123,"read_time":24},34359740700684,"https://ap-avatar.wpscdn.com/avatar/1f400023980c374ae676?_k=1777273430885731487","JUNE_08_EB_p40-41 Debate 12/5/08 1 : 03 pm Page 36  \nWHY do I like to play the primary method of signals on partner’s lead as attitude? Firstly, let me say that I am far from alone in this. Most US experts prefer attitude signals to count signals on partner’s lead. Let me also clarify what I mean by an attitude signal. Using standard (rather than reverse) attitude, a high card encourages and says,‘In my opinion, it might be a good idea for you to lead this suit again.’ A low card discourages and says, ‘In my opinion, it might be better for you not to lead this suit again.’You will note that a signal is just that–a sign or indicator, and not a command. Without seeing partner’s hand, it would be very rare that you could say definitively, ‘You must continue the suit,’ or ‘You must switch’.  \nThe idea behind an attitude signal is that whether partner likes, or can help you with, the suit is the most important thing you need to know. Let us imagine a few examples.  \nSuppose you lead the four of spades from K-10-7-4-3 and dummy, with ♠ Q-6, wins. You soon regain the lead and must decide whether to continue the suit. Give partner 9-8-2 and a switch is likely tobe in order but, facing J-8-2, it is likely tobe a good idea to continue the suit. Playing count signals partner would play the two on the first trick on both layoutsand you would be none the wiser. By contrast, by playing attitude, partner plays a discouraging two with 9-8-2 and an encouraging eight with J-8-2 .  \nThe position is similar if you cash the ace from A-K-J-7 and see 10-6-3 in dummy, though now your decision comes on the second trick. If, under your ace, partner plays a discouraging two (from 9-8-2) or an encouraging eight (from Q-8-2), you know what to do (switch and continue respectively). If partner plays the two to show you an odd number, you have to guess.  \nAttitude signals are best  \nTwo top players debate a hot bridge topic. Tell us whose argument  \nhas won you over by e-mailing the Editor at [elena@ebu.co.uk](elena@ebu.co.uk)  \nAttitude signals are also useful when you lead, or attempt to lead, partner’s suit. Suppose you lead the seven from 7-2 and dummy, with K-Q-6, wins. Partner might well want to duck the ace to maintain communications. With attitude signals, you can easily differentiate J-10-9-4 and A-J-10-9-3 . With the former, partner will normally play the four to discourage (on some deals partner would want you to play the suit again and so drop the jack), while with the latter partner follows with the jack. Again, a count signal of the three would leave you on a guess what to do when you regain the lead.  \nThose who primarily play count signals are aware of some of the issues I have raised and seek to remedy them with further agreements. Some people play ‘ace for attitude, king for count’ leads, which would enable you to tell the difference between Q-x-x and x-x-x after the ace lead. You will note that they achieve this by means of an attitude signal! In any event, the ace for attitude, king for count method has its disadvantages. When you lead the king from king-queen, you may not want a count signal and you may want partner to know immediately whether you have the ace with the king.  \nAnother thing those who favour count signals like to do is to play Smith Peters. When declarer first leads a suit, you do not signal length; instead, you signal whether you like the suit led at trick one. If this isnot an admission that attitude is important, what is? Again, Smith Peters have their problems. For one thing, you lose the option to signal count on the first suit declarer plays. This could be costly if you need to know whether to hold up an ace, for instance. A Smith Peter can also cost atrick.  \nRecently, an international player allowed declarer to run four tricks in this suit:  \nK 8 6 3  \nQ 7 4  \nN  \nW E  \nS  \nA 10 9 5  \nJ 2  \nby playing the jack on the first round because he ‘had to’ tell his partner that he liked the suit originally led.  \nYou migh","cbCairUeLx97SPqK","https://ap.wps.com/l/cbCairUeLx97SPqK","pdf",130366,"English","# Attitude signals: meaning and core purpose\n## Encourage/discourage definition\n## Examples comparing attitude and count\n## Practical conventions and their trade-offs\n# When count signals are better\n## Defender counting and early length information\n## Decision rule for choosing attitude vs count","[{\"question\":\"What does an attitude signal mean in standard bridge signaling?\",\"answer\":\"A high card encourages and suggests you should lead that suit again, while a low card discourages and suggests you should not lead it again. It signals preferences, not commands.\"},{\"question\":\"How do attitude signals help after you regain the lead?\",\"answer\":\"They let partner show whether they liked the suit, helping you decide to continue or switch based on what partner plays (for example, using encouraging vs discouraging cards tied to the unseen holding).\"},{\"question\":\"When is a count signal preferable to an attitude signal?\",\"answer\":\"When partners cannot already deduce suit preference from play, or when the situation demands information like whether a second round will stand up—such as cases where your high cards provide no additional contribution and count becomes the key signal.\"}]","Attitude Signals vs Count Signals in Bridge - EBU Debate | PDF"]