[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-205363-105":59,"doc-detail-205363-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","atar-f8b3e06e71b747ba9d3ce11099f07b2b","ATAR","","ATAR, an acronym for Awareness, Trial, Availability, and Repeat, is a structured methodology employed to evaluate new products or services by estimating their potential adoption rate or sales figures. This framework systematically assesses each stage of a consumer's interaction with an offering, from initial awareness to repeat purchasing behavior, to project the potential market size. The process involves calculating the percentage of a target population that becomes aware of the product, followed by determining the proportion of those who subsequently try it. Further steps include assessing the percentage of triers who have ongoing access to the product and, crucially, identifying the segment of satisfied customers likely to make repeat purchases. By quantifying these percentages at each critical juncture—awareness, trial, availability, and repeat purchase propensity—businesses can gain valuable insights into market potential and forecast sales performance with greater accuracy. This analytical approach is instrumental in strategic planning for product launches and market penetration efforts.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/atar-f8b3e06e71b747ba9d3ce11099f07b2b/205363/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/atar-f8b3e06e71b747ba9d3ce11099f07b2b/205363.png","ImageObject",300,407,{"name":92,"@type":93},"Maeve","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-09","2026-09-05",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",12,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What does ATAR stand for?","Question",{"text":113,"@type":114},"ATAR stands for Awareness, Trial, Availability, and Repeat. It is a structured technique used to assess new products or services.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What is the purpose of the ATAR model?",{"text":118,"@type":114},"The purpose of the ATAR model is to estimate the potential adoption rate or sales numbers of a new product or service by calculating the actual chance of a random person becoming a regular customer.",{"name":120,"@type":111,"acceptedAnswer":121},"What are the steps involved in using the ATAR model?",{"text":122,"@type":114},"The steps involve determining the size of the potential purchaser population and the percentage that become aware of the offering, calculating the percentage that try the offering, determining the percentage of those who have ongoing access, and finally, calculating the percentage likely to make repeat purchases.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},205363,1790698794,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":8,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":81,"preview_page_count":4},5909877438554,"https://ap-avatar.wpscdn.com/avatar/5600025385ad2bf12a7?_k=1778553567797529272","ATAR  \nATAR is an acronym for awareness, trial, availability, and repeat. It is a structured technique with the purpose of assessing new products or services with regard to their potential adoption rate or sales numbers. Each of the letters in ATAR represent a stage of familiarity with a product or service from which the actual chance of a random person becoming a regular customer can be calculated. For instance, a certain percentage of the population must become aware of an offering prior to its initial use. Following this trial, a percentage of this group with access to the offering will make regular purchases. By estimating the percentages at each of these stages, potential market size can be predicted.  \nUsing ATAR  \nStep 1: Determine the size of a population of potential purchasers. Calculate the percentage that become aware of the offering.  \nStep 2: Calculate the percentage of aware potential purchasers that decide to try the offering.  \nStep 3: Calculate the percentage of those who have made an initial purchase and who also have ongoing access to the offering.  \nStep 4: Calculate the percentage of those in the previous step with a favourable attitude towards the offering who are likely to make repeat purchases.","cbCaida6uhwTQYvK","https://ap.wps.com/l/cbCaida6uhwTQYvK","pdf",352338,"English","# ATAR\n## Using ATAR\n### Step 1\n### Step 2\n### Step 3\n### Step 4","[{\"question\":\"What does ATAR stand for?\",\"answer\":\"ATAR stands for Awareness, Trial, Availability, and Repeat. It is a structured technique used to assess new products or services.\"},{\"question\":\"What is the purpose of the ATAR model?\",\"answer\":\"The purpose of the ATAR model is to estimate the potential adoption rate or sales numbers of a new product or service by calculating the actual chance of a random person becoming a regular customer.\"},{\"question\":\"What are the steps involved in using the ATAR model?\",\"answer\":\"The steps involve determining the size of the potential purchaser population and the percentage that become aware of the offering, calculating the percentage that try the offering, determining the percentage of those who have ongoing access, and finally, calculating the percentage likely to make repeat purchases.\"}]","ATAR | PDF",1788578931]