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\nASKING QUEST0NS ABOUTFO0D ADVERTSING  \nL A U R A PE R D E W  \nPublished in the United States of America by Cherry Lake PublishingAnn Arbor,Michiganwww.cherrylakepublishing.com  \nConsultants:Rachel L.Bailey,Asistan Professo.The Edward R.Murrow Collgeof Communication,Washington StateUniversity;Marla Conn,ReadAbility,Inc.  \nEditorial direction and book production:Red Line EditorialBook design:Sleeping Bear Press  \nPhoto Credits:Shutterstock Images,cover,1,16,19,21,22,27;Joshua Rainey/ShutterstockImages,5;iStockphoto,6,14,25;◎2015 America's Milk Companies,9;BananaStock/Thinkstock,10:Juan Monino/iStockphoto,13;AleksandrMarkin/Shutterstock Images,28  \nCopyright 2016 by Cherry Lake Publishing  \nAll rights reserved.No part of this book may be reproduced or utilizedinany form orby any means without written permission from the publisher.  \nLibrary of Congress Cataloging-in-Publication Data  \nPerdew,Laura.  \nAsking questions about food advertising/by Laura Perdew.pages cm.-(Asking questions about media)Includes bibliographical references and index.  \nISBN 978-1-63362-487-0(hardcover:alk.paper)-ISBN978-1-63362-503-7(pbk.:alk.paper)-ISBN978-1-63362-519-8(pdfebook)--ISBN 978-1-63362-535-8(hosted ebook)  \n1.Advertising.-Food--Juvenile literature.2.Advertising.Juvenile literature.L.Title.  \nHF6161.F616P472015  \n659.19'664-dc23  \n2015005522  \nCherryLake Publishing would like to acknowledge the work ofthe Partnership for21st Century Skills.Please visit www.p21.0rgfor more information.  \nPrinted in the United States of AmericaCorporate Graphics  \nABOUT THE AUTHOR  \nLaura Perdew is an author,writing consultant,and former middle-school teacher.She writesfiction and nonfiction for children,including numerous titles for the education market.She is alsothe author of Kids on the Move!Colorado,a guide to traveling through Colorado with children.Laura lives and plays in Boulder with her husband and twin boys.  \nCHAPTER 1  \nADVERTISING AVALANCHE…………………4  \nCHAPTER 2  \nPAYING FOR ADS..  \nCHAPTER 3  \nHITTING THE TARGET  \n…12  \nCHAPTER4  \nCATCHING YoUR EYE.  \n…18  \nCHAPTER 5  \nWHAT's THE MESSAGE?  \n……………24  \nTHINK ABOUT IT………………  \n…………………………………30  \nLEARN MORE……  \n…………………………………………31  \nGLOSSARY………………  \n…………………………………………………32  \nINDEX…………………………………  \n…………………………………………32  \n# ADVERTISINGAVALANCHE\n\nou've been planning a movie marathon with friendsfor weeks.Before everyone arrives,you go to the grocerystore to find the perfect snacks.You skip the producesection and head straight for the soda aisle.You debatewhich one to buy.There are so many choices!Finallyyou decide on the one that your favorite football playerdrinks.In the snack section you go for the chips withthe advertisement that makes you laugh.For yourfriends who are sleeping over,you also pick up a box of  \ncereal.The kids rapping in the commercial for the cerealalways seem to be having fun.  \nSo why did you make the choices you did?Yourdecision was probably influenced by advertising.A 2013study showed that children younger than 12 are exposedto an average of 13.1 ads for food and beverages eachday.Companies spend a great amount of time andmoney creating those advertisements.They want theirproduct to be the one you recognize and choose over allthe others.To do this,companies take great care to  \nThe aisles of your local grocery store ofer you many food choices.  \nThese girls had many options for snacks at their sleepover;Their choices were probably infuenced by advertising  \nconstruct messages that will connect with their targetaudience,  \nTo fully understand media messages,you mustdeconstruct them,In other words,you need to takethe advertisements apart and look at them.One way todo this is by asking questions:  \n,Who created and paid for the ad?  \n.Who is the target audience for the advertisement?  \n,What tools are used to grab a viewer's attention?","cbCaigHNJXVoKLvf","https://ap.wps.com/l/cbCaigHNJXVoKLvf","pdf",1985244,"English","# Advertising Avalanche\n## Who created and paid for the ad?\n## Who is the target audience for the advertisement?\n## What tools are used to grab a viewer's attention?","[{\"question\":\"Why did the characters make certain snack choices?\",\"answer\":\"Their decisions were likely influenced by food and beverage advertising.\"},{\"question\":\"What does the text mean by “deconstruct” media messages?\",\"answer\":\"It means taking advertisements apart and examining them to understand their persuasive design.\"},{\"question\":\"What questions should you ask when analyzing a food ad?\",\"answer\":\"Ask who created and paid for it, who the target audience is, and what tools are used to grab a viewer’s attention.\"}]","Asking Questions About Food Advertising - Advertising Avalanche | PDF",1790638676,101]