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Gehry examines how contemporary architectural theory is shaped by confusion over the real vs. imaginary, and the virtual vs. real, under digital media conditions. It frames two guiding questions: the roles of the real and imaginary in architecture, and whether a pictorial turn helps or instead obscures understanding of digital imagery in practice. The discussion extends Mitchell’s pictorial turn through the computational logic of software, algorithms, and encoded states, emphasizing that media operations withdrawn into a black box condition what can be perceived.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/architectures-of-the-digital-realm-experimentations/657860/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/architectures-of-the-digital-realm-experimentations/657860.png","ImageObject",300,407,{"name":92,"@type":93},"Genevieve","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-10-26",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the paper trying to address about digital architecture theory?","Question",{"text":112,"@type":113},"It situates the architecture of the digital realm by examining how real/imaginary and real/virtual distinctions are confused and how that confusion affects contemporary architectural theory and practice.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What does the “pictorial turn” mean in this context?",{"text":117,"@type":113},"Following W. J. Thomas Mitchell, the pictorial turn describes a cultural shift where images, rather than language, are constitutive of reality, involving a complex interplay of visuality, apparatus, institutions, discourse, bodies, and figurality.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the paper connect digital images to media operations like algorithms?",{"text":121,"@type":113},"It argues that equating digital imagery with the proliferation of digital media is incomplete, because the machine operates through discrete states and numerical encoding, while essential operations are withdrawn into a black box, shaping perception through representations.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},657860,1793082655,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},1374391974585,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Architectures of the Digital Realm:  \nExperimentations by Peter Eisenman |  \nFrank O. Gehry  \nIngeborg M. Rocker  \n“’If you please, draw me a sheep,’1 said the little Prince, thinking not about a real sheep, but a virtual one.”2  \nIn the past and the present we witness confusion regarding the real and the imaginary, the real and the virtual, as well as confusion regarding the architecture of the digital with those architectures the digital medium is capable of generating.3 It is in this context that my paper attempts to situate the architecture of the digital realm.  \nTwo questions come to mind: First, what role is played by the real and the imaginary, and how do both, in close cooperation, constitute contemporary architectural theory and practice?  \nNext, in what sense can and should we speak of a pictorial turn—and could a too-intensive focus on digital imagery perhaps obscure rather than illuminate our view of the role of digital media in architecture?  \nA Pictorial turn?  \nIn 1994 the art historian W. J. Thomas Mitchell coined the term pictorial turn ,4 suggesting that images largely dominate our culture . The pictorial turn thus refers to and replaces a conditional change in society that Richard Rorty had called the linguistic turn in 1967,5 a moment when reality seemed only to exist within and through the use of language. Rorty argued that any analysis of reality is linguistically determined, and even further, that reality is simply structured like language, that—in short—reality is nothing other than a system of signs. In this vein of thinking, language no longer was conceived as a depiction or representation of reality, but seemed rather to be constitutive thereof.  \n30 years later, Mitchell’s phrase suggests that images rather than language seem to be constituti-  \nve of reality. A pictorial turn , according to Mitchell, is not to be confused with: “A return to naïve mimesis, copy or correspondence theories of representation, or a renewed metaphysics of pictorial‘presence’: It is rather a post linguistic, post semiotic rediscovery of the picture as a complex interplay between visuality, apparatus, institutions, discourse, bodies and ﬁgurality.”6  \nObviously, new forms of visual simulations and illusions based on computational calculating powers are predominantly held responsible for the pictorial turn. Vision—as much as the imaginary or the real—became hereby suddenly understood as a historical construct inseparable from shifting representational practices and the media from which they derive.  \nTaking Mitchell’s argument a step further, we can already witness that with the introduction of the digital medium into architecture a signiﬁcant shift in the means and modes of representation has occurred and thus has begun to alter how we theorize and practice. This book is one of the symptoms.  \nNevertheless—is the change we are witnessing in our profession a change caused by the proliferation of digital images? Or is the change caused by the fact that the architect has begun to seize thereins of power, which are located behind the images themselves, in the representation of the data and the translation process (that is, the algorithms) as they convert this data into vectors and surfaces?  \nMore recently architects are taking advantage of the new ability which the digital medium offers of redeﬁning the customs and mechanisms that dictate their craft—that is, they can retool the tools that work on their thoughts.  \nMedia: informing agencies  \nNietzsche had argued, sitting half-blind in front of his Hansen typewriter, that his new writing tool was“working on his thoughts.”7 Today, sitting in front of a computer, one may have similar suspicions—how is this new tool working on one’s thoughts, and thus on one’s architectures? What are, in other words, the media-speciﬁc processes: Are they the“picture technologies” of the software, or are they the algorithms of the “computer” which lie beneath?  \nIt seems all too easy to equate t","cbCaibqZlycOaNLl","https://ap.wps.com/l/cbCaibqZlycOaNLl","pdf",543505,14,"English","# Architectures of the Digital Realm\n## Real, imaginary, and the virtual\n## The pictorial turn and Mitchell’s framework\n## Digital imagery, simulations, and representational change\n## Algorithms, media processes, and the computer as medium","[{\"question\":\"What is the paper trying to address about digital architecture theory?\",\"answer\":\"It situates the architecture of the digital realm by examining how real/imaginary and real/virtual distinctions are confused and how that confusion affects contemporary architectural theory and practice.\"},{\"question\":\"What does the “pictorial turn” mean in this context?\",\"answer\":\"Following W. J. Thomas Mitchell, the pictorial turn describes a cultural shift where images, rather than language, are constitutive of reality, involving a complex interplay of visuality, apparatus, institutions, discourse, bodies, and figurality.\"},{\"question\":\"How does the paper connect digital images to media operations like algorithms?\",\"answer\":\"It argues that equating digital imagery with the proliferation of digital media is incomplete, because the machine operates through discrete states and numerical encoding, while essential operations are withdrawn into a black box, shaping perception through representations.\"}]","Architectures of the Digital Realm - Experimentations | PDF",1792992411,35]