[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-638880-105":59,"doc-detail-638880-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","apples-global-app-store-ecosystem-and-its-growth-2025-report-findings","Apple’s Global App Store Ecosystem and Its Growth, 2025 - Report Findings","","Apple’s report analyzes how the App Store ecosystem drives global app-related billings and sales in 2025 and how those outcomes have changed since 2019. It links ecosystem growth to consumer app usage, including purchases of digital goods, physical goods via in-app services, and in-app advertising revenue on iOS devices. It also details regional dynamics across the US, China, and Europe, and explains key definitions and methodology used.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/apples-global-app-store-ecosystem-and-its-growth-2025-report-findings/638880/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/apples-global-app-store-ecosystem-and-its-growth-2025-report-findings/638880.png","ImageObject",300,407,{"name":92,"@type":93},"Emma Wilson","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-10-22",true,{"@type":102,"interactionType":103,"userInteractionCount":14},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does the report define as “billings” and “sales”?","Question",{"text":112,"@type":113},"“Billings” refers to payments for paid downloads and in-app purchases, including subscriptions, using Apple’s in-app purchase system. “Sales” refers to money spent by customers purchasing goods and services in general, with “facilitated” covering how apps contribute to generating billings and sales.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How much did the App Store ecosystem facilitate globally in 2025?",{"text":117,"@type":113},"In 2025, the App Store ecosystem facilitated more than $1.4 trillion in billings and sales worldwide.",{"name":119,"@type":110,"acceptedAnswer":120},"Which regions are discussed regarding ecosystem growth?",{"text":121,"@type":113},"The report highlights regional breakouts showing billings and sales doubling, or more, since 2019 in the US, China, and Europe.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},638880,1792749372,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":14,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":46,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":31},3848291630094,"https://eur-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Apple’s Global App Store  \nEcosystem and Its Growth, 2025  \nJessica Burley, Ph.D.  \nJuliette Caminade, Ph. D. Markus von Wartburg, Ph.D.  \nAnalysis Group  \nJune 2026  \nSupport for this study was provided by Apple.  \nThe conclusions and opinions expressed are exclusively those of the authors.  \nSection 1  \nBillings and sales facilitated by the App Store ecosystem globally in 2025 and recent changes  \nSection 2  \nRegional breakouts and recent dynamics  \nSummary  \nThe App Store is at the heart of a large ecosystem of millions of apps available to more than a billion users worldwide. In 2025, the App Store ecosystem facilitated over $1.4 trillion in billings and sales across the globe.1  \nThe App Store ecosystem keeps growing year after year. Over the past six years, the global economic activity facilitated by the App Store ecosystem has more than doubled, as users continue to use apps to purchase groceries, improve productivity, maintain fitness and health, or stay connected with friends and family. And with recent advances in AI technology and tools, new and existing iOS apps beyond AI assistants are incorporating AI features and capabilities, expanding the scope of goods and services available to consumers on iOS now, with more to come in the future. In 2025, more than 40 apps in the top 100 apps based on App Store billings included consumerfacing AI features. Compared to the growth of other top 100 apps, these apps with consumer-facing AI features saw 4 times higher growth in billings in 2025.  \nAcross a wide range of app categories, billings and sales facilitated by the App Store have grown significantly since 2019: digital goods and services more than doubled (2.4x)– driven in part by growth in photo and video editing apps and enterprise apps; physical goods and services nearly tripled (2.8x)– driven in part by increased demand for in-app food and grocery orders; as did in-app advertising revenue (2.9x) from ads placed by developers in their apps on iOS devices.  \nThe overall global growth of the App Store ecosystem was also reflected ata regional level: billings and sales in the US, China, and Europe all doubled, or more, since 2019. The sustained growth of the App Store ecosystem around the world underscores its role as a trusted marketplace that enables developers to reach a large base of users who, in turn, benefit from a wide array of innovative apps.  \n1 The term App Store ecosystem refers to iOS apps downloaded through the App Store. For simplicity and to be consistent with language used in previous studies, it also includes a small number of downloads from alternative app marketplaces or direct downloads from developers’ websites that can occur in some jurisdictions, as those apps continue to rely on services provided by Apple.  \nApple's Global App Store Ecosystem and Its Growth, 2025 1  \nDefinitions of Billings and Sales  \n“Billings” refers to payments for paid downloads and in-app purchases, including subscriptions, that use Apple’s in-app purchase system.“Sales” refers to money spent by customers purchasing goods and services in general. We use the term“facilitated” to include the various ways in which apps contribute to generating billings and sales.  \nMethodology  \n“iOS apps” include apps on iPhone and iPad devices. Apps developed by Apple, such as Apple Music, as well as mobile browser apps, such as Google Chrome, are excluded from this analysis. Categories as presented in this report do not reflect App Store categories.  \nIn-App Ad Sales  \nEstimates of in-app ad sales for iOS  \napps include revenue generated from the publishing of advertisements by developers within apps only. Estimates do not include ad-network or other ad-tech revenue, advertising on mobile web (such as on mobile browser apps) or search advertising.  \nThe App Store ecosystem globally in 2025  \nIn 2025, the App Store ecosystem facilitated more than $1.4 trillion in billings and sales worldwide.  \nOf this total, $149 billion, or approximately ","cbCaifs6ho7w1ZfR","https://ap.wps.com/l/cbCaifs6ho7w1ZfR","pdf",591097,"English","# Billings and sales facilitated by the App Store ecosystem globally in 2025 and recent changes\n# Regional breakouts and recent dynamics\n# Summary\n## Definitions of Billings and Sales\n## Methodology\n## In-App Ad Sales\n### The App Store ecosystem globally in 2025\n## Table 1: Estimated Billings and Sales Facilitated by the App Store Ecosystem Worldwide, 2025","[{\"question\":\"What does the report define as “billings” and “sales”?\",\"answer\":\"“Billings” refers to payments for paid downloads and in-app purchases, including subscriptions, using Apple’s in-app purchase system. “Sales” refers to money spent by customers purchasing goods and services in general, with “facilitated” covering how apps contribute to generating billings and sales.\"},{\"question\":\"How much did the App Store ecosystem facilitate globally in 2025?\",\"answer\":\"In 2025, the App Store ecosystem facilitated more than $1.4 trillion in billings and sales worldwide.\"},{\"question\":\"Which regions are discussed regarding ecosystem growth?\",\"answer\":\"The report highlights regional breakouts showing billings and sales doubling, or more, since 2019 in the US, China, and Europe.\"}]","Apple’s Global App Store Ecosystem and Its Growth, 2025 - Report Findings | PDF",1792700260]