[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-146460-105":59,"doc-detail-146460-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","antropolitica-artigo-6","antropolitica, Artigo 6","","Boys love (BL) designates male homoerotic literary and audiovisual productions that, from fan texts to television series, have generated heated debates about how gay men are represented and about consumption practices viewed as fetishistic or hypersexualizing. Using digital ethnography in Brazil, systematic participant observation shows that watching and policing others’ consumption becomes intrinsic to BL-series consumption. The study identifies “moral consumption,” distinguishing between fujoshi and non-fujoshi Brazilian fans, producing symbolic reductionism linked to orientalist discourses and practices.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/antropolitica-artigo-6/146460/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/antropolitica-artigo-6/146460.png","ImageObject",300,407,{"name":92,"@type":93},"Putri","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-17","2026-08-26",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does “moral consumption” refer to in the Brazilian BL fandom?","Question",{"text":112,"@type":113},"It refers to how surveillance of others’ consumption becomes intrinsic to one’s own BL-series consumption, structuring distinctions within the fandom.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the article distinguish between fujoshi and non-fujoshi fans?",{"text":117,"@type":113},"It shows that this differentiation produces symbolic reductionism tied to broader discourses and practices.",{"name":119,"@type":110,"acceptedAnswer":120},"Which research approach is used to study Brazilian BL fans?",{"text":121,"@type":113},"The article uses digital ethnography, with systematic and individual participant observation among fans.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},146460,1787742759,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144},962085571259,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Moral consumption and fujoshi fetishism among boys love (BL) series fans in Brazil 1  \nConsumo moral e fetichismo fujoshi entre fãs de séries boys love (BL) no Brasil  \nIgor Leonardo de Santana Torres  \nUniversidade Federal da Bahia, Salvador, Bahia, Brasil  \nABSTRACT  \nBoys love (BL) names a set of literary and audiovisual productions of male homoeroticism. Since the emergence of this genre (initially as fan texts and then as television series) there have been intense and tumultuous debates about the representation of gay men and consumption practices considered fetishistic and hypersexualizing. In the case of the Brazilian BL fandom, through the digital ethnographic method, with systematic and individual participant observation among fans, I will show that surveillance of other people’s consumption has become intrinsic to the consumption of BL series itself, a phenomenon that I call moral consumption, which involves other relations of distinction, specifically between fujoshi and non-fujoshi Brazilian fans. This differentiation produces a symbolic reductionism that is intrinsically associated with orientalist discourses and practices, which I namefujoshi fetishism, another concept that I will address in this article.  \nKeywords: Boys love series, Brazilian boys love fandom, Fujoshi fetishism, Moral consumption.  \n1 This article is a revised and expanded version of a discussion raised in my master’s thesis (Torres, 2023), under the guidance of Prof. Dr. Eliana Tânia Martins de Freitas. The article’s translation and revision were done by Diana Rocha. The research from which this article derives was carried out with the support of the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) .  \nRecebido em 18 de abril de 2023. AvaliadorA: 27 de junho de 2023.  \nAvaliador B: 29 de agosto de 2023. Aceito em 27 de outubro de 2023.  \nRevista Antropolítica, v. 56, n. 3, Niterói, e58194, 3. quadri., set./dez., 2024  \nIgor Leonardo de Santana Torres  \n2  \nRESUMO  \nBoys love (BL) nomeiaum conjunto de produções literáriase audiovisuais de homoerotismo entre homens. Desde o surgimento desse gênero, primeiro na forma de textos de fãs, depois na forma de séries televisivas, há intensos e conturbados debates sobre representação dehomens gays e práticas de consumo consideradas fetichistas e hipersexualizadoras. No caso do fandom BL brasileiro, através do método etnográfico digital, com observaçãoparticipante sistemática e individual entre fãs, mostrarei que a vigilância sobre o consumo alheio se tornou intrínseca ao seu próprio consumo das séries BL, fenômeno que denominode consumo moral, o qual envolve outras relações de distinção, especificamente das fãsbrasileiras nãofujoshi dasfujoshi. Essa diferenciação produz um reducionismo simbólico que está intrinsecamente associado a discursos e práticas orientalistas, o qual nomeio de fetichismo fujoshi, outro conceito do qual tratarei neste artigo.  \nPalavras-chaves: Consumo moral, Fandom boys love brasileiro, Fetichismo fujoshi, Séries boys love.  \nINTRODUCTION  \nBoys love (BL) names a set of literary and audiovisual productions of male homoeroticism. Originating in the early 1990s, this expression initially has as its precursor the term yaoi. Appearing in Japan in 1979, yaoi was coined by female writers and their readers as an acronym for Japanese phrases yamanashi, ochinashi, iminashi, which can be translated as “no climax, no point, no meaning”(McLelland; Welker, 2015). It qualified parodic texts, adaptations of already published commercial works (e.g., anime, manga, light novels), produced by fans, typically self-published in the form of manga called dōjinshi2 or yaoi dōjinshi. Usually circulated among small groups, these texts existed before the publication of yaoi/BL narratives (at the time called shōnen’ai3) in the shōjo4 manga (in the early 1970s) and its consolidation as a genre from the  \n2 Zine publications, works considered amateur, produced for group sharing. It can be in","cbCaimVdf8hbMC2e","https://ap.wps.com/l/cbCaimVdf8hbMC2e","pdf",503519,25,"English","# Introduction\n## Genre origin and development\n## International circulation and fandom practices\n## Debates on representation and fetishistic consumption\n# Article focus and method\n## Digital ethnography in the Brazilian BL fandom","[{\"question\":\"What does “moral consumption” refer to in the Brazilian BL fandom?\",\"answer\":\"It refers to how surveillance of others’ consumption becomes intrinsic to one’s own BL-series consumption, structuring distinctions within the fandom.\"},{\"question\":\"How does the article distinguish between fujoshi and non-fujoshi fans?\",\"answer\":\"It shows that this differentiation produces symbolic reductionism tied to broader discourses and practices.\"},{\"question\":\"Which research approach is used to study Brazilian BL fans?\",\"answer\":\"The article uses digital ethnography, with systematic and individual participant observation among fans.\"}]","antropolitica, Artigo 6 | PDF",63]