[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-401228-105":59,"doc-detail-401228-en":129},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":122,"head_meta":124,"extra_data":126,"updated_unix":128},105,"en","analysis-of-the-narrative-constructed-around-products-a-case-study-on-tupperware-products-master-of-science-thesis","ANALYSIS OF THE NARRATIVE CONSTRUCTED AROUND PRODUCTS - A CASE STUDY ON TUPPERWARE PRODUCTS - Master of Science Thesis","","Study examines how social and cultural meanings are mobilized to construct product-centered narratives. A narrative analysis is conducted through a case study of Tupperware products, chosen because their distinctive retailing technique fosters a comprehensive narrative elaborated via shared social and cultural codes. The work is framed as a Master of Science thesis in Industrial Design, detailing aims, research context, and supporting scholarly documentation, with a dedicated keyword focus on narrative and narrative analysis.",{"@graph":69,"@context":121},[70,84,104],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/analysis-of-the-narrative-constructed-around-products-a-case-study-on-tupperware-products-master-of-science-thesis/401228/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":98,"encodingFormat":97,"isAccessibleForFree":99,"interactionStatistic":100},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/analysis-of-the-narrative-constructed-around-products-a-case-study-on-tupperware-products-master-of-science-thesis/401228.png","ImageObject",300,407,{"name":92,"@type":93},"cksankcs","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-27",true,{"@type":101,"interactionType":102,"userInteractionCount":4},"InteractionCounter",{"@type":103},"ViewAction",{"@type":105,"mainEntity":106},"FAQPage",[107,113,117],{"name":108,"@type":109,"acceptedAnswer":110},"What is the primary aim of this thesis?","Question",{"text":111,"@type":112},"To examine how social and cultural meanings are used to construct a narrative around a product.","Answer",{"name":114,"@type":109,"acceptedAnswer":115},"Why is Tupperware selected as the case study?",{"text":116,"@type":112},"Because its unique retailing technique is associated with a comprehensive product narrative elaborated through social and cultural meanings.",{"name":118,"@type":109,"acceptedAnswer":119},"What research method is used to analyze the product narratives?",{"text":120,"@type":112},"Narrative analysis implemented via a case study focused on Tupperware products.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},401228,1790517929,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":138,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":128,"read_time":143},3985747882755,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","ANALYSIS OF THE NARRATIVE CONSTRUCTED AROUND PRODUCTS: A CASE STUDY ON TUPPERWARE PRODUCTS  \nA THESIS SUBMITTED TO  \nTHE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES  \nOF  \nMIDDLE EAST TECHNICAL UNIVERSITY  \nBY  \nBANU KARADEMİR ARUN  \nIN PARTIAL FULFILLMENT OF THE REQUIREMENTS  \nFOR  \nTHE DEGREE OF MASTER OF SCIENCE  \nIN  \nINDUSTRIAL DESIGN  \nMAY 2007  \nApproval of the Graduate School of Natural and Applied Sciences  \nProf. Dr. Canan Özgen Director  \nI certify that this thesis satisfies all the requirements as a thesis for the degree of Master of Science  \nAssist. Prof. Dr. Bahar Şener Pedgley Head of Department  \nThis is to certify that we have read this thesis and that in our opinion it is fully adequate, in scope and quality, as a thesis for the degree of Master of Science  \nInst. Figen Iş􀀄k Tüneri Supervisor  \nExamining Committee Members  \nAssoc. Prof. Dr. Gülay HASDOĞAN (METU-ID)    \nInst. Figen IŞIK TÜNERİ (METU-ID)    \nAssist. Prof. Dr. Bahar ŞENER-PEDGLEY (METU-ID)    \nAssoc. Prof. Dr. Mehmet ASATEKİN (METU-ID)    \nAli Emre BERKMAN (METU BİLTİR/UTEST)    \nI hereby declare that all information in this document has been obtained and presented in accordance with academic rules and ethical conduct. I also declare that, as required by these rules and conduct, I fully cited and referenced all material and results that are not original to this work.  \nName, Last Name : Banu Karademir Arun  \nSignature :  \nABSTRACT  \nANALYSIS OF THE NARRATIVE CONSTRUCTED AROUND PRODUCTS: A CASE STUDY ON TUPPERWARE PRODUCTS  \nArun Karademir, Banu  \nM. Sc. , Department of Industrial Design Supervisor: Inst. Figen Iş􀀄k Tüneri  \nMay 2007, 144 pages  \nThis study primarily aims to examine the ways in which the social and cultural meanings are utilized to construct a narrative around a product. Thus, a narrative analysis is employed by conducting a case study on Tupperware products, mainly due to the recognition that a comprehensive narrative, which is elaborated by social and cultural meanings, is constructed around Tupperware products because of the unique retailing technique.  \nKeywords: Narrative, Narrative Analysis, Tupperware  \nÖZ  \nÜRÜNLERİN ETRAFINDA OLUŞTURULAN ANLATININ ANALİZİ: TUPPERWARE ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA  \nArun Karademir, Banu  \nYüksek Lisans, Endüstri Ürünleri Tasar􀀄m􀀄 Bölümü Tez Yöneticisi: Öğr. Gör. Figen Iş􀀄k Tüneri  \nMay􀀄s 2007, 144 Sayfa  \nBu çal􀀄şmada, bir ürünün etraf􀀄nda sosyal ve kültürel anlamlara başvurularakoluşturulan anlat􀀄n􀀄n nas􀀄l kurguland􀀄ğ􀀄 incelenmektedir. Dolay􀀄s􀀄yla, sosyal vekültürel anlamlara derinlemesine başvurularak hakk􀀄nda zengin bir anlat􀀄 kurguland􀀄ğ􀀄 gözlenen Tupperware ürünleri üzerine bir vaka çal􀀄şmas􀀄 gerçekleştirilerek bir anlat􀀄 analizi yap􀀄lm􀀄şt􀀄r. Bu zengin anlat􀀄, temel olarak Tupperware ürünlerine özgü sat􀀄ş tekniğinden kaynaklanmaktad􀀄r.  \nAnahtar Sözcükler: Anlat􀀄, Anlat􀀄 Analizi, Tupperware  \nACKNOWLEDGEMENTS  \nFirstly, I would like to thank my supervisor, Inst. Figen Iş􀀄k Tüneri, for her continuing and dedicated support, and invaluable assistance throughout all the stages of this research.  \nTupperware distributors in Ankara and the consultants who have kindly provided information and data for the purposes of this research, in particular Fahire Kilaş , Leyla Keskin, Gül Burç, Handan Ünver, Hava Tuncel, Serpil Olcay, Fatma Uyan, Emine Dilek and Sevtap Erol to all of whom I extent my sincere thanks.  \nI am especially indebted to Ceren Caner Berkman, Ali Berkman, Burcu Çopur, Kathryn Bourgeois, İlknur Kuntasal, Duygu Keskin, Yasemin Y􀀄lmaz, Eylem Y􀀄lmaz and Zeynep Tuna for either giving their time to discuss and share their experiences or their continuing encouragement throughout the period of this dissertation.  \nFinally, I would also like to thank who have offered more personal support, especially my family, Seyhan and Yavuz Karademir for their encouragement through some difficult stages, and particularly my husband Özgür Arun, for his never ending patience and valuable assista","cbCaiaMdjqoZk1vD","https://ap.wps.com/l/cbCaiaMdjqoZk1vD","pdf",4078510,155,"English","# ABSTRACT\n# ÖZ\n# ACKNOWLEDGEMENTS\n# TABLE OF CONTENTS\n# LIST OF TABLES\n# LIST OF FIGURES\n# CHAPTER\n## 1. INTRODUCTION\n### 1.1 Problem Definition\n### 1.2 Aim of the Study\n### 1.3 The Main Arguments\n### 1.4 Structure of the Thesis\n## 2. TUPPERWARE\n### 2.1 The Tupperware Company: A Brief History\n### 2.2 Characteristics of Tupperware Products","[{\"question\":\"What is the primary aim of this thesis?\",\"answer\":\"To examine how social and cultural meanings are used to construct a narrative around a product.\"},{\"question\":\"Why is Tupperware selected as the case study?\",\"answer\":\"Because its unique retailing technique is associated with a comprehensive product narrative elaborated through social and cultural meanings.\"},{\"question\":\"What research method is used to analyze the product narratives?\",\"answer\":\"Narrative analysis implemented via a case study focused on Tupperware products.\"}]","ANALYSIS OF THE NARRATIVE CONSTRUCTED AROUND PRODUCTS - A CASE STUDY ON TUPPERWARE PRODUCTS - Master of Science Thesis | PDF",391]