[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-133376-en":3,"doc-seo-133376-105":31,"detail-sidebar-cat-0-en-105":93},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":20,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":28,"update_tm":29,"read_time":30},133376,2336464648322,"Aria","https://ap-avatar.wpscdn.com/avatar/2200025388227c56fec?_k=1778556882303663488",8,"Research & Report","Analysis of LABUBU Brand's IP Shaping and Marketing Strategy ","\u003Cp>Economy growth has driven consumer demand for psychological satisfaction, accelerating the rise of the designer toy and wider entertainment industries. LABUBU under Pop Mart has become a global phenomenon, and the paper analyzes the drivers of its viral performance using the SWOT model and the 4P marketing framework. Key causes include distinctive design uniqueness, a blind-box sales mechanism, and celebrity-driven effects. Major challenges include high secondary-market premiums and constrained sales scale, with recommendations such as adequate inventory, secondary price monitoring, design improvement, and co-branding or collaborations with international influencers.\u003C/p>","\u003Cp>Analysis of LABUBU Brand's IP Shaping and Marketing  \u003C/p>\u003Cp>Strategy  \u003C/p>\u003Cp>Chenxi Yun *  \u003C/p>\u003Cp>Suzhou Foreign Language School, Suzhou, Jiangsu, 215011, China  \u003C/p>\u003Cp>* Corresponding Author Email: [chenxiyun87@gmail.com](chenxiyun87@gmail.com)  \u003C/p>\u003Cp>Abstract. With the continuous development of economies in today’s world, an increasing number of people are willing to pursue psychological satisfaction, such as entertainment, instead of merely considering the adequacy of food and clothing. This trend triggers the prosperity of entertainment industry such as designer toy industry. Recently, LABUBU under Pop Mart, which is a popular Chinese designer toy company, has become a global sensation. Based on SWOT model and marketing theory of 4P, this paper concludes the main reasons why LABUBU has gone viral. Challenges and suggestions are also proposed. The key reason is the uniqueness of its design, blind box selling strategy and celebrity effect. The main challenges it may face are severe secondary market premiums and limited sales. Hence, a couple of suggestions are proposed, such as preparing enough stocks, monitoring prices on the secondary market, improving the design and co-brands with other prestigious brands or collaborating with international influencers.  \u003C/p>\u003Cp>Keywords: LABUBU, SWOT model, Marketing Theory of 4P.  \u003C/p>\u003Cp>1. Introduction  \u003C/p>\u003Cp>Pop Mart, founded in 2010, initiated the release of the first fashion toy blind box in 2016 [1]. Pop Mart signs contracts with original artists, creating unique IPs. Before officially selling a particular series of IPs, Pop Mart uses a small batch of the products to assess the response of consumer market in order to select IPs with great potential. Pop Mart only promotes the productivity of these selected IPs and has owned a series of appealing and diversified IP portfolios, such as Molly and Dimoo. According to the 2024 financial report, Pop Mart achieved total revenue of 13.04 billion yuan. Moreover, all of the four major IPs achieved revenues exceeding 1 billion yuan and another 13 IPs achieved revenues over 100 million RMB [2]. LABUBU, as one of the representative IPs under Pop Mart, has gained a considerable amount of popularity worldwide. Its popularity allows Hermès bags to serve as accessories of the toy and prompts a recent sale of a unique 1.2-meter-tall mint-green PVC LABUBU at an art auction for 1.08 million RMB [3] . The explosive phenomenon is worth an indepth study, with its insights applicable to the development of similar brands.  \u003C/p>\u003Cp>Based on SWOT model, this paper will conduct an in-depth analysis on the explosive phenomenon of LABUBU, aiming to provide plausible suggestions for marketing strategies for other enterprises.  \u003C/p>\u003Cp>2. Analysis Based on SWOT model  \u003C/p>\u003Cp>2.1. SWOT model  \u003C/p>\u003Cp>SWOT refers to strength, weakness, opportunity, and threat, and it is widely applied as a strategic planning tool in both business and public policy contexts [4] . For instance, SWOT model is increasingly used in healthcare. SWOT model identify internal strengths and weaknesses, potential opportunity and threat of the healthcare sector. Thus, healthcare organizations make adjustments to maintain optimal functionality [5] .  \u003C/p>\u003Cp>2.2. Strength  \u003C/p>\u003Cp>2.2.1 Uniqueness of design  \u003C/p>\u003Cp>LABUBU's appearance is highly distinctive. The subject’s large head, short body, pointed ears and fangs collectively constitute a distinctive contrasting design style. This visual contrast serves to provoke curiosity and evoke emotional resonance in the customer. This design feature aligns with the innate human tendency towards the 'baby schema', which has been defined as a set of characteristics that are commonly perceived as being indicative of infantile traits. These characteristics, which include a disproportionately large head, a round face and large eyes, have been demonstrated to elicit care-giving behaviors in others [6] .  \u003C/p>\u003Cp>2.2.2 Cultural integration  \u003C/p>\u003Cp>LABUBU introduces special styles for Western festivals such as Christmas and Halloween, as well as Eastern festivals\u003C/p>","cbCaitcDP7dXSkzE","https://ap.wps.com/l/cbCaitcDP7dXSkzE","pdf",129483,5,1,"English","en",105,"# Introduction\n## SWOT model overview\n# Analysis Based on SWOT model\n## Strength\n### Uniqueness of design\n### Cultural integration\n### Blind box selling strategy\n### Star effect","[{\"question\":\"What are the main reasons for LABUBU going viral according to the paper?\",\"answer\":\"The paper identifies distinctive design uniqueness, the blind box selling strategy, and the celebrity effect as the key reasons for LABUBU’s viral growth.\"},{\"question\":\"Which challenges does the paper highlight for LABUBU?\",\"answer\":\"The paper notes severe secondary-market premiums and limited sales as the main challenges LABUBU may face.\"},{\"question\":\"What suggestions does the paper propose to address these challenges?\",\"answer\":\"Suggestions include preparing enough stocks, monitoring secondary-market prices, improving design, and strengthening co-brands or collaborations with international influencers.\"}]","Analysis of LABUBU Brand's IP Shaping and Marketing Strategy  | PDF","Economy growth has driven consumer demand for psychological satisfaction, accelerating the rise of the designer toy and wider entertainment industries. LABUBU under Pop Mart has become a global phenomenon, and the paper analyzes the drivers of its viral performance using the SWOT model and the 4P marketing framework. Key causes include distinctive design uniqueness, a blind-box sales mechanism, and celebrity-driven effects. Major challenges include high secondary-market premiums and constrained sales scale, with recommendations such as adequate inventory, secondary price monitoring, design improvement, and co-branding or collaborations with international influencers.",1787297432,13,{"code":4,"msg":32,"data":33},"ok",{"site_id":24,"language":23,"slug":34,"title":27,"keywords":35,"description":28,"schema_data":36,"social_meta":88,"head_meta":90,"extra_data":92,"updated_unix":29},"analysis-of-labubu-brand-ip-shaping-and-marketing-strategy-based-on-swot-and-4p-theory","",{"@graph":37,"@context":87},[38,55,70],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,52],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":51},"https://docshare.wps.com/document/research-report/",3,{"item":53,"name":27,"@type":44,"position":54},"https://docshare.wps.com/document/analysis-of-labubu-brand-ip-shaping-and-marketing-strategy-based-on-swot-and-4p-theory/133376/",4,{"url":53,"name":27,"@type":56,"author":57,"headline":27,"publisher":59,"fileFormat":62,"inLanguage":23,"description":28,"dateModified":63,"datePublished":64,"encodingFormat":62,"isAccessibleForFree":65,"interactionStatistic":66},"DigitalDocument",{"name":9,"@type":58},"Person",{"url":42,"name":60,"@type":61},"DocShare","Organization","application/pdf","2026-08-25","2026-08-20",true,{"@type":67,"interactionType":68,"userInteractionCount":20},"InteractionCounter",{"@type":69},"ViewAction",{"@type":71,"mainEntity":72},"FAQPage",[73,79,83],{"name":74,"@type":75,"acceptedAnswer":76},"What are the main reasons for LABUBU going viral according to the paper?","Question",{"text":77,"@type":78},"The paper identifies distinctive design uniqueness, the blind box selling strategy, and the celebrity effect as the key reasons for LABUBU’s viral growth.","Answer",{"name":80,"@type":75,"acceptedAnswer":81},"Which challenges does the paper highlight for LABUBU?",{"text":82,"@type":78},"The paper notes severe secondary-market premiums and limited sales as the main challenges LABUBU may face.",{"name":84,"@type":75,"acceptedAnswer":85},"What suggestions does the paper propose to address these challenges?",{"text":86,"@type":78},"Suggestions include preparing enough stocks, monitoring secondary-market prices, improving design, and strengthening co-brands or collaborations with international influencers.","https://schema.org",{"og:url":53,"og:type":89,"og:title":27,"og:site_name":60,"og:description":28},"article",{"robots":91,"canonical":53},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":94},[95,99,103,107,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":96,"show_sort_weight":97,"slug":98},"Story & Novel",90,"story-novel",{"id":48,"doc_module":4,"doc_module_name":47,"category_name":100,"show_sort_weight":101,"slug":102},"Literature",80,"literature",{"id":54,"doc_module":4,"doc_module_name":47,"category_name":104,"show_sort_weight":105,"slug":106},"Exam",70,"exam",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":137,"doc_module":4,"doc_module_name":47,"category_name":138,"show_sort_weight":20,"slug":139},19,"General","general"]