[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-152331-en":3,"doc-seo-152331-105":29,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":11,"language":21,"language_code":22,"site_id":23,"html_lang":22,"table_of_contents":24,"faqs":25,"seo_title":26,"seo_description":14,"update_tm":27,"read_time":28},152331,687207024478,"Mia  ","https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd",8,"Research & Report","An Empirical Study of the Influencing Factors on the Satisfaction and Reuse Intention of Middle-aged Web Novel Users - Vol. 1 - Issue 2 - 2021","This study empirically identifies the factors influencing satisfaction and continuous use intentions of middle-aged web novel users. A survey of 580 users aged 40–60 was conducted to test key constructs. Convenience, usefulness, and responsiveness positively affect user flow. Aside from usefulness, web novel characteristics negatively affect resistance, while immersion increases satisfaction. Resistance during use reduces customer satisfaction, which in turn increases reuse intention.","Journal of Advanced Researches and Reports Vol. 1, No.2 (2021), pp.69-76  \n[http://dx.doi.org/10.21742/jarr.2021.1.2.10](http://dx.doi.org/10.21742/jarr.2021.1.2.10)  \nAn Empirical Study of the Influencing Factors on the Satisfaction and Reuse Intention of Middle-aged Web Novel Users  \nChae-Kwan Lim 1*and Ji-Yoon Kim2 1 *Professor, Department of Distribution Management,  \nTongmyong University,South Korea  \n2Director, Contents-AIResearch Institute, Romantique, South Korea  \n[1](1cklim@tu.ac.kr)[cklim@tu.ac.kr](1cklim@tu.ac.kr),2*[rlawldbs2918@new.toto-romance.com](rlawldbs2918@new.toto-romance.com)  \nAbstract  \nThe purpose of this study is to empirically identify factors that affect the satisfaction and continuous use of middle-aged web novel users. To this end, a survey was conducted on 580 middle-aged users in their 40s to 60s based on these surveys are as follows. First, the convenience, usefulness, and responsiveness of middle-aged web novel users in the process of using related websites and contents hada positive effect on the flow of web novel users. Second, the characteristics of web novels except usefulness had negative (-) effects on users' resistance. Third, the immersion of middle-aged web novel users was found to have a positive effect on the satisfaction of web novel users, and the negative resistance felt by middle-aged people in the process of using web novel was analyzed to have a negative effect on customer satisfaction. Fourth, the satisfaction of middle-aged web novel users had a positive effect on the intention to use continuously. The results of this study show that, in order to increase the satisfaction of middle-aged web novel users and to improve the resistance and immersion of middle-aged web novel users, the middle-aged web novel users need to reduce the negative resistance and to have a strategic approach to increase the immersion. Moreover, it is necessary to make efforts to improve the web novel so that it can be used more easily and quickly and to feel more convenient and enjoyable in the process of use.  \nKeywords: Middle-aged, Web novel, Perceived characteristics, Flow, Resistance, Customer satisfaction, Intention of reuse  \n1. Introduction  \nRecently, the e-book market is continuously growing worldwide due to the expansion of smart devices such as smart phones and tablet PCs. Global consulting firm PWC expected that the global e-book market would reach $ 17.437 billion in 2015, $ 20.18 billion in 2016, and $ 22.799 billion in 2017. According to the Digital Content Weekly Report of the Information and Communication Industry Promotion Agency published on April 21th in 2017, the Korean ebook publishing market rose 14.5% in 2015 to $ 989 million, and by 2020 it is expected to reach $ 1,622 million with an average annual growth rate of 10.4% . Korea has a wide range of infrastructure for wired and wireless internet, and the utilization rate of smart devices is high, so the environment of e-book activation by using apps is very well equipped.  \nArticle history:  \nReceived (January 4, 2021), Review Result (February 9, 2021), Accepted (March 14, 2021)  \neISSN: 2653-0058 JARR  \nCopyright ⓒ 2021 Global Vision Press (GV Press)  \nAn Empirical Study of the Influencing Factors on the Satisfaction and Reuse Intention of Middle-Aged Web Novel Users  \nAccording to the distribution by age of web novels users announced by the Korea Creative Content Agency in 2018, middle-aged people have a low usage rate of 18.2% in their 40s, 8.4% in their 50s, and 3.4% in their 60s or older but their usage rate continues to rise. Therefore, this study aims not only to expand the continuously growing web novel market of middle-aged people preparing for the aging society but also to approach it as an academic subject for providing more efficient services.  \n2. The theoretical background  \n2.1. Precedent studies of web novels  \nThe term e-book first appeared in the 'Gutenberg Project' in the United States in 1971. Early e-books wer","cbCaijkOlz3sF1kt","https://ap.wps.com/l/cbCaijkOlz3sF1kt","pdf",167832,1,"English","en",105,"# Abstract\n# Introduction\n## E-book market growth and relevance to middle-aged users\n# Theoretical background\n## Precedent studies of web novels\n## Characteristics of use in web novels","[{\"question\":\"What is the main purpose of the study on middle-aged web novel users?\",\"answer\":\"The study empirically identifies factors that affect users’ satisfaction and their intention to reuse web novels continuously.\"},{\"question\":\"Which factors positively influence user flow in using web novel services?\",\"answer\":\"Convenience, usefulness, and responsiveness positively influence flow during web novel use.\"},{\"question\":\"How do resistance and immersion affect satisfaction and reuse intention?\",\"answer\":\"Immersion positively affects satisfaction, while resistance negatively affects customer satisfaction; higher satisfaction then increases the intention to use continuously.\"}]","An Empirical Study of the Influencing Factors on the Satisfaction and Reuse Intention of Middle-aged Web Novel Users - Vol. 1 - Issue 2 - 2021 | PDF",1787859483,20,{"code":4,"msg":30,"data":31},"ok",{"site_id":23,"language":22,"slug":32,"title":13,"keywords":33,"description":14,"schema_data":34,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":27},"an-empirical-study-of-the-influencing-factors-on-the-satisfaction-and-reuse-intention-of-middle-aged-web-novel-users-vol-1-issue-2-2021","",{"@graph":35,"@context":85},[36,53,68],{"@type":37,"itemListElement":38},"BreadcrumbList",[39,43,47,50],{"item":40,"name":41,"@type":42,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":44,"name":45,"@type":42,"position":46},"https://docshare.wps.com/document/","Document",2,{"item":48,"name":12,"@type":42,"position":49},"https://docshare.wps.com/document/research-report/",3,{"item":51,"name":13,"@type":42,"position":52},"https://docshare.wps.com/document/an-empirical-study-of-the-influencing-factors-on-the-satisfaction-and-reuse-intention-of-middle-aged-web-novel-users-vol-1-issue-2-2021/152331/",4,{"url":51,"name":13,"@type":54,"author":55,"headline":13,"publisher":57,"fileFormat":60,"inLanguage":22,"description":14,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":40,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-09-04","2026-08-27",true,{"@type":65,"interactionType":66,"userInteractionCount":20},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What is the main purpose of the study on middle-aged web novel users?","Question",{"text":75,"@type":76},"The study empirically identifies factors that affect users’ satisfaction and their intention to reuse web novels continuously.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"Which factors positively influence user flow in using web novel services?",{"text":80,"@type":76},"Convenience, usefulness, and responsiveness positively influence flow during web novel use.",{"name":82,"@type":73,"acceptedAnswer":83},"How do resistance and immersion affect satisfaction and reuse intention?",{"text":84,"@type":76},"Immersion positively affects satisfaction, while resistance negatively affects customer satisfaction; 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