[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-602631-105":59,"doc-detail-602631-en":129},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":122,"head_meta":124,"extra_data":126,"updated_unix":128},105,"en","american-university-branch-campuses-abroad-a-conceptual-model-for-strategic-planning","AMERICAN UNIVERSITY BRANCH CAMPUSES ABROAD - A CONCEPTUAL MODEL FOR STRATEGIC PLANNING","","International branch campuses are widely discussed, yet strategic planning processes for universities establishing programs abroad receive limited attention. This paper examines challenges behind launching and operating American branch campuses by drawing on literature about successes and failures. It develops a conceptual model that guides planning, implementation, and monitoring for institutions exporting their brand and academic programs overseas.",{"@graph":69,"@context":121},[70,84,104],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/american-university-branch-campuses-abroad-a-conceptual-model-for-strategic-planning/602631/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":98,"encodingFormat":97,"isAccessibleForFree":99,"interactionStatistic":100},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/american-university-branch-campuses-abroad-a-conceptual-model-for-strategic-planning/602631.png","ImageObject",300,407,{"name":92,"@type":93},"pixelkiddo","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-15",true,{"@type":101,"interactionType":102,"userInteractionCount":4},"InteractionCounter",{"@type":103},"ViewAction",{"@type":105,"mainEntity":106},"FAQPage",[107,113,117],{"name":108,"@type":109,"acceptedAnswer":110},"How is the international branch campus defined in the paper?","Question",{"text":111,"@type":112},"It is defined as an entity owned and operated in the name of a foreign education provider, offering face-to-face teaching and providing access to a full academic program that leads to a credential awarded by the foreign provider.","Answer",{"name":114,"@type":109,"acceptedAnswer":115},"Why do many US universities consider opening branch campuses abroad?",{"text":116,"@type":112},"They aim to meet globalization demand, enter new student markets, export their higher-education brand, and access new funding sources and research opportunities.",{"name":118,"@type":109,"acceptedAnswer":119},"What does the paper contribute to universities planning an overseas branch campus?",{"text":120,"@type":112},"It proposes a strategic planning conceptual model to support planning, implementation, and monitoring, emphasizing sustainability while addressing challenges encountered abroad and the importance of cultural context.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},602631,1792094993,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":34,"language":138,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":67,"update_tm":128,"read_time":142},962090883892,"https://ap-avatar.wpscdn.com/avatar/e00115db34f3e0f11b?x-image-process=image/resize,m_fixed,w_180,h_180&k=1790152879550218658","AMERICAN UNIVERSITY BRANCH CAMPUSES ABROAD:  \nA CONCEPTUAL MODEL FOR STRATEGIC PLANNING  \nM. AMANDA JOHNSON  \nABSTRACT  \nThe topic of international branch campuses saturates the literature; however, little attention has been paid to the university strategic planning process for institutions setting up programs abroad. Many US universities have considered opening a branch campus in order to meet the demand of globalization and break into new student markets. Currently, the US leads efforts in establishing its brand of higher education in countries like the United Arab Emirates, Singapore, China, and Qatar. This paper considers the challenges of establishing a branch campus based on the literature surrounding American branch campuses’ successes and failures and develops a conceptual model for planning, implementation, and monitoring for those universities considering exporting their brand and academic programs abroad.  \nINTRODUCTION  \nFor the past 20 years, the world has seen an explosion of American universities setting up business on foreign soil to offer degrees and programs to students abroad. According to Lane, codirector of the Cross-Border Education Research Team (C-BERT), the number of branch campuses grew appreciably in the 21st century (Miranda, 2014) .“I define the 2000's as the gold rush period.” he says. “In 1995, there was 15 to 16 [branch campuses]; now, there are about 200 that we know of.”(Miranda, 2014, p.14) Kinser and Lane (2012) define the international branch campus (IBC) as:  \nAn entity that is owned, at least in part, by a foreign education provider; operated in the name of the foreign education provider; engages in at least some face-to-face teaching;  \nand provides access to an entire academic program that leads to a credential awarded by the foreign education provider. (p. 2)  \nAmerican universities are not the only constituents in the field of transnational education—Australia, the United Kingdom, France, and India have also exported their institutions elsewhere. However, the US continues to lead the way with over 50 branch campuses throughout the world (C-BERT, 2016) .  \nLikewise, many countries are taking advantage of the opportunity to expose their students to the globalization of higher education– chiefly the Arab States. The United Arab Emirates (UAE) has the largest concentration of international branch campuses than any other country, hosting roughly 30 foreign post-secondary institutions (Becker, 2010) . The greatest importers of branch campuses aside from the UAE are China, Singapore, Qatar, and Malaysia (C-BERT, 2016) . American higher education institutions also see an opportunity to “attract students and parents willing to spend extensively with the objective of attaining a name-brand education” (Franklin & Alzouebi, 2014, p.122) . By exporting American education, US universities are able to export their brand internationally and encounter new funding sources and research opportunities.  \nThis paper introduces a strategic planning conceptual model for those US institutions considering the establishment of anIBC or for those already developed in another country. Moreover, specific examples of successful and unsuccessful IBCs are referenced and used to bring light to the challenges many IBCs face in operating abroad. The conceptual map, based on Allison and Kaye’s (2005; 2015) strategic planning process model, is described and discussed in detail. The model works to support anIBC in being sustainable and successful in the face of the many challenges with which it will be confronted abroad. Further, the model highlights the need for a greater understanding of the cultural context and region where the IBC exits.  \nTRANSNATIONAL HIGHER EDUCATION  \nWithin the last decade, “universities with strong brand names (e.g. , New York University and Paris-Sorbonne) have realized that establishing branch campuses overseas is an effective strategy toward expanding their student base and strengthening their","cbCaiidO5a1KfNBN","https://ap.wps.com/l/cbCaiidO5a1KfNBN","pdf",82182,"English","# Abstract\n# Introduction\n# Transnational Higher Education\n# The Global Expansion of American IBCs","[{\"question\":\"How is the international branch campus defined in the paper?\",\"answer\":\"It is defined as an entity owned and operated in the name of a foreign education provider, offering face-to-face teaching and providing access to a full academic program that leads to a credential awarded by the foreign provider.\"},{\"question\":\"Why do many US universities consider opening branch campuses abroad?\",\"answer\":\"They aim to meet globalization demand, enter new student markets, export their higher-education brand, and access new funding sources and research opportunities.\"},{\"question\":\"What does the paper contribute to universities planning an overseas branch campus?\",\"answer\":\"It proposes a strategic planning conceptual model to support planning, implementation, and monitoring, emphasizing sustainability while addressing challenges encountered abroad and the importance of cultural context.\"}]","AMERICAN UNIVERSITY BRANCH CAMPUSES ABROAD - A CONCEPTUAL MODEL FOR STRATEGIC PLANNING | PDF",18]