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In GMAC’s latest 2024 Application Trends Survey, 78 percent of schools reported incorporating artificial intelligence (AI) into their learning experiences in some way (Figure 1) .2  \nFigure 1: Nearly eight in 10 business schools had integrated AI into the learning experience of their students by the summer of 2024.  \nSchools were most focused on coursework related to ethics and AI usage for decision-making and business strategy, particularly in hands-on scenarios.  \nSource: GMAC Application Trends Survey 2024  \n1 Wiggers, Kyle, Cody Corrall, Alyssa Stringer, and Kate Park.“ChatGPT: Everything you need to know about the AI-powered chatbot.”TechCrunch, May 23, 2025. [https://techcrunch.com/2025/05/23/chatgpt-everything-to-know-about-the-ai-chatbot/](https://techcrunch.com/2025/05/23/chatgpt-everything-to-know-about-the-ai-chatbot/).  \n2 Walker, Andrew.“Application Trends Survey – 2024 Report.” Graduate Management Admissions Council, October 2024. [https://www](https://www). [gmac.com/market-intelligence-and-research/market-research/application-trends-survey](gmac.com/market-intelligence-and-research/market-research/application-trends-survey).  \n3 AI in Business Education  \nAt the same time, an Inside Higher Ed (IHE) 2024 survey of chief technology officers (CTO) at higher education institutions in North America reported that only 29 percent of schools have clear guidelines for using AI in teaching and learning 􀀮 3 And in a wide-ranging study of bachelor’s, master’s, and doctoral student AI usage across 16 different countries, the Digital Education Council (DEC) reported that 86 percent of students already claim to use AI in their studies—with 54 percent using AI at least weekly and nearly one-quarter using it daily.4  \nA growing number of reports and studies are being published pointing to similar trends of prevalent use of GenAI tools by students. This research also indicates that more programs and schools are teaching AIrelated concepts, but relatively few have comprehensive policies governing AI use on campus—and there is a significant gap between institutions that have deployed custom AI tools versus institutions still relying on publicly available models.  \nTo dig deeper into how business schools are approaching AI, GMAC interviewed stakeholders at institutions in North America, Europe, and Asia to discover and showcase innovative solutions and strategies for deploying AI in a business school environment. From these interviews, a series of six case studies were published in 2024 on the GMAC AI Hub.5  \nThe following paper makes use of the data and information collected during the interview and research process for this project. In addition, data is drawn from GMAC’s survey series as well as external sources to offer a more complete view of how business schools are approaching AI today, what challenges and best practices they have encountered, and what ","cbCaiddjqjKUXgu1","https://ap.wps.com/l/cbCaiddjqjKUXgu1","pdf",18433569,21,"English","# Introduction\n# Key findings\n## Rapid evolution and strategic urgency\n## Bridging the gap between ambition and implementation\n## Personalization at scale\n# Key market trends\n# GMAC case studies\n# Future AI developments: 2025 and beyond\n# Conclusion","[{\"question\":\"What factors drive business schools to adopt generative AI quickly?\",\"answer\":\"The report notes accelerating adoption in higher education and increasing pressure for schools to shift from reactive, ad-hoc responses to coherent institution-wide strategies and governance.\"},{\"question\":\"What major gap affects effective AI implementation on campuses?\",\"answer\":\"Despite enthusiasm from institutional leaders, there is a considerable gap in preparedness, adoption, and effective operational use, including limited faculty support structures and resourcing.\"},{\"question\":\"How does the report describe AI’s potential for learning personalization?\",\"answer\":\"It argues AI’s greatest on-campus potential is delivering personalized learning at scale, while current deployments have not fully achieved fully customized learning journeys.\"}]","AI in Business Education - Current practices and future potential | PDF",1792053420,53]