[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-133977-en":3,"doc-seo-133977-105":31,"detail-sidebar-cat-0-en-105":93},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},133977,5909887256941,"Mason","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",8,"Research & Report","AI-Based Webtoon Asset Valuation Model - Utilization and Potential of LLM","The rapid growth of the digital content industry and the global expansion of webtoons highlight the need for a systematic approach to evaluating their economic value. Traditional asset valuation methods, originally designed for physical assets, struggle to capture the value of intangible assets such as digital content. This study proposes an AI-based webtoon asset valuation model using Naver Webtoon data and an intangible asset evaluation framework. It identifies key metrics from income, cost, and market approaches, evaluates individual webtoons via Single Grading, and quantifies qualitative data with LLMs to improve evaluation reliability and validity.","| \u003Cbr>Journal of Digital Media and Artificial Intelligence\u003Cbr>An International Journal\u003Cbr>[http://dx.doi.org/10.18576/jdmai/020108](http://dx.doi.org/10.18576/jdmai/020108)\u003Cbr>AI-Based Webtoon Asset Valuation Model: Utilization and Potential of LLM\u003Cbr>Moon Seon-ah1, Lim Jun-hyoung2, Hong Young-ki3 and Do Kwan-mok4\u003Cbr>1Met averse Business, Graduate School of Metaverse, Sogang University, Seoul, Republic of Korea. 2Met averse Business, Graduate School of Metaverse, Sogang University, Seoul, Republic of Korea. 3Met averse Entertainment, Graduate School of Metaverse, Sogang University, Seoul, Republic of Korea. 4Met averse Technology, Graduate School of Metaverse, Sogang University, Seoul, Republic of Korea.\u003Cbr>Received: 16 Oct. 2024, Revised: 19 Nov. 2024, Accepted: 8 Dec. 2024.\u003Cbr>Published online: 1 Jan, 2025. |\n| --- |\n| Abstract: The rapid growth of the digital content industry and the global expansion of webtoons have highlighted the need for a systematic approach to evaluating the economic value of webtoons. However, traditional asset valuation methods, primarily designed for physical assets, face limitations in adequately reflecting the economic value of intangible assets such as digital content. To address this issue, this study proposes an AI-based webtoon asset valuation model using data from Naver Webtoon. Following the theoretical framework for intangible asset evaluation, key metrics such as view counts, ratings, and user engagement were identified based on the income approach, cost approach, and market approach. The economic value of individual webtoons was assessed through a Single Grading methodology. Additionally, qualitative data was quantified using Large Language Models (LLMs) to enhance the reliability and validity of the evaluations. This study demonstrates that AI-based asset valuation models can overcome the limitations of traditional methods and suggests their potential as a standardized evaluation system within the digital content industry. |\n| Keywords: AI-based asset valuation, webtoon economic value, intangible asset evaluation, digital content industry, Single Grading methodology, Large Language Model (LLM), Naver Webtoon, qualitative data quantification, standardized evaluation system. |\n| 1 Introduction\u003Cbr>1.1 Research Background and Necessity\u003Cbr>Digital assets are increasingly integrated with real-world assets, such as real estate and financial instruments, creating anew financial landscape. Notably, the use of smart contracts and NFTs in digital assetization is driving significant changes in the financial environment [1] . The rapid growth of the digital content industry underscores the need for new asset valuation models. Recent studies highlight webtoons as powerful content assets that extend beyond entertainment, with significant potential for multi-platform expansion [2] . Webtoons, a digital comic format optimized for mobile devices, are characterized by vertical scrolling, creative storytelling, and easy accessibility. Unlike traditional print comics, webtoons are published on internet-based platforms, allowing readers to access them anytime and anywhere via smartphones or tablets. The practice of providing free initial episodes and weekly serialization has significantly driven sustained user engagement and interest. Koreas robust digital infrastructure, with an internet penetration rate of approximately 96% and smartphone adoption at 93%, has further facilitated the development of user-friendly digital content consumption environments through features such as in-app purchases and premium subscription models. Additionally, the global rise of the Korean Wave (Hallyu) has bolstered cultural affinity for innovative content like webtoons, enhancing their international appeal. Spanning diverse genres such as romance, fantasy, and thriller, webtoons have maximized user immersion through interactive storytelling and unique visual expressions. Furthermore, by incorporating real-time user feedback (","cbCaifavASGH9cwR","https://ap.wps.com/l/cbCaifavASGH9cwR","pdf",819771,5,1,12,"English","en",105,"# Introduction\n## Research Background and Necessity\n# Methodology\n## Intangible Asset Evaluation Framework\n## Metrics and Single Grading\n## Qualitative Data Quantification with LLMs\n# Results and Discussion\n## Economic Value Assessment\n## Reliability and Validity\n# Conclusion","[{\"question\":\"Why are traditional asset valuation methods insufficient for webtoons?\",\"answer\":\"They were primarily built for physical assets and cannot adequately reflect the economic value of intangible digital content such as webtoons. This causes important value drivers like user engagement to be underrepresented.\"},{\"question\":\"What data source and evaluation framework does the proposed model use?\",\"answer\":\"The model uses data from Naver Webtoon and follows a theoretical framework for intangible asset evaluation. It derives key metrics from income, cost, and market approaches.\"},{\"question\":\"How does the model handle qualitative information in webtoon assessment?\",\"answer\":\"It quantifies qualitative data using Large Language Models (LLMs). This step is introduced to enhance the reliability and validity of the evaluations.\"}]","AI-Based Webtoon Asset Valuation Model - Utilization and Potential of LLM | PDF",1787230895,30,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":88,"head_meta":90,"extra_data":92,"updated_unix":29},"ai-based-webtoon-asset-valuation-model-utilization-and-potential-of-llm","",{"@graph":37,"@context":87},[38,55,70],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,52],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":51},"https://docshare.wps.com/document/research-report/",3,{"item":53,"name":13,"@type":44,"position":54},"https://docshare.wps.com/document/ai-based-webtoon-asset-valuation-model-utilization-and-potential-of-llm/133977/",4,{"url":53,"name":13,"@type":56,"author":57,"headline":13,"publisher":59,"fileFormat":62,"inLanguage":24,"description":14,"dateModified":63,"datePublished":64,"encodingFormat":62,"isAccessibleForFree":65,"interactionStatistic":66},"DigitalDocument",{"name":9,"@type":58},"Person",{"url":42,"name":60,"@type":61},"DocShare","Organization","application/pdf","2026-08-30","2026-08-20",true,{"@type":67,"interactionType":68,"userInteractionCount":20},"InteractionCounter",{"@type":69},"ViewAction",{"@type":71,"mainEntity":72},"FAQPage",[73,79,83],{"name":74,"@type":75,"acceptedAnswer":76},"Why are traditional asset valuation methods insufficient for webtoons?","Question",{"text":77,"@type":78},"They were primarily built for physical assets and cannot adequately reflect the economic value of intangible digital content such as webtoons. This causes important value drivers like user engagement to be underrepresented.","Answer",{"name":80,"@type":75,"acceptedAnswer":81},"What data source and evaluation framework does the proposed model use?",{"text":82,"@type":78},"The model uses data from Naver Webtoon and follows a theoretical framework for intangible asset evaluation. It derives key metrics from income, cost, and market approaches.",{"name":84,"@type":75,"acceptedAnswer":85},"How does the model handle qualitative information in webtoon assessment?",{"text":86,"@type":78},"It quantifies qualitative data using Large Language Models (LLMs). 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