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The text frames the Product Owner as a pivotal responsibility for owning vision, business plan, revenue, roadmap, release plan, and a precisely prioritized product backlog. 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Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed with initial capital letters orin all capitals.  \nThe author and publisher have taken care in the preparation of this book, but make no expressed or implied warranty of any kind and assume no responsibility for errors oromissions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information or programs contained herein.  \nThe publisher offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales, which may include electronic versions and/or custom covers and content particular to your business, training goals, marketing focus, and branding interests. For more information, please contact:  \nU.S. Corporate and Government Sales  \n(800) 382-3419  \n[corpsales@pearsontechgroup.com](corpsales@pearsontechgroup.com)[ ](corpsales@pearsontechgroup.com)For sales outside the United States please contact:  \nInternational Sales  \n[international@pearsoned.com](international@pearsoned.com)[ ](international@pearsoned.com)Visit us on the Web: [informit.com/aw](informit.com/aw)  \nLibrary of Congress Cataloging-in-Publication Data  \nPichler, Roman.  \nAgile product management with Scrum : creating products that customers love / Roman Pichler.  \n[p. cm](p. cm).  \nIncludes bibliographical references and index.  \nISBN 978-0-321-60578-8 (pbk. : alk. paper)  \n1. Agile software development. 2. Scrum (Computer software development) I. Title. QA76 .76. D47P494 2010  \n005.1—dc22  \n2010000751  \nCopyright © 2010 Roman Pichler  \nAll rights reserved. Printed in the United States of America. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, write to:  \nPearson Education, Inc.  \nRights and Contracts Department  \n501 Boylston Street, Suite 900  \nBoston, MA 02116  \nFax: (617) 671-3447  \nISBN-13: 978-0-321-60578-8  \nISBN-10: 0-321-60578-0  \nText printed in the United States on recycled paper at Courier in Stoughton, Massachusetts. First printing, March 2010  \nFOREWORD  \nBY JEFF SUTHERLAND  \nThe product owner is a new role for most companies and needs this book’s compelling and easily understandable presentation. When the first product owner was selected, I was a vice president at Object Technology, responsible for delivering the first product created by Scrum. The new product would make or break the company, and I had six months to deliver a development tool that would alter the market. In addition to creating the product with a small, carefully selected team, I had to organize the whole company around new product delivery. With only a few months until product shipment, it was clear that the right minimal feature set would determine success or failure. I found that I did not have enough time to spend talking with customers and watching competitors closely so that I could precisely determine the right prioritized feature set up front and break those features down into small product backlog items for the team.  \nI had already delegated my engineering responsibilities to the first ScrumMaster, John Scumniotales, but now I needed a product owner. I had access to any resource in the company, so I selected the best person from the product management team for the role I had in mind: Don Roedner. As the first product owner, Don had to own the vision for the product, the business plan and the revenue,  \nxvi • • • FOREWORD BY JEFF SUTHERLAND  \nthe road map and the release plan, and, most important, a carefully groomed and precisely prioritized product backlog for the team. ","cbCaigOELYzKQgDb","https://ap.wps.com/l/cbCaigOELYzKQgDb","pdf",1374132,"English","# Foreword\n## Jeff Sutherland\n## Brett Queen Er","[{\"question\":\"What responsibilities does the Product Owner own in Scrum?\",\"answer\":\"The Product Owner owns the product vision, business plan and revenue, roadmap and release plan, and a carefully prioritized product backlog for the team.\"},{\"question\":\"Why is defining the right minimal feature set important?\",\"answer\":\"With limited time before shipment, the minimal feature set determines success or failure, so it must be prioritized and decomposed into backlog items.\"},{\"question\":\"How does the book describe interaction with customers and competitors?\",\"answer\":\"It highlights the need to spend time with customers and closely watch competitors to precisely determine and prioritize features before breaking them down for the team.\"}]","Agile product management with Scrum - creating products that customers love | PDF",1790069660,101]