[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-114052-en":3,"doc-seo-114052-105":30,"detail-sidebar-cat-0-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},114052,962075006959,"Anda","https://ap-avatar.wpscdn.com/avatar/e0002397efbe92a78e?_k=1776741047341049297",2,"Literature","Against Creativity - Oli Mould","Against Creativity examines how capitalism and neoliberalism redefine “creativity” so it mainly serves economic growth and preserves the status quo. The introduction frames the argument through a street-performance encounter, using it to distinguish talent from creativity as a social and political force. The book surveys work, people, politics, technology, and the city to show how creativity is instrumentalized for profit while the possibility of creativity as collective change is constrained. ","[OceanofPDF.com](OceanofPDF.com)  \nAgainst Creativity  \n[OceanofPDF.com](OceanofPDF.com)  \nAgainst Creativity  \nOli Mould  \n[OceanofPDF.com](OceanofPDF.com)  \nFirst published by Verso 2018  \n© Oli Mould 2018  \nAll rights reserved The moral rights of the author have been asserted 1 3 5 7 9 10 8 6 4 2  \nVerso  \nUK: 6 Meard Street, London W1F 0EG US: 20 Jay Street, Suite 1010, Brooklyn, NY 11201  \n[versobooks.com](versobooks.com)  \nVerso is the imprint of New Left Books  \nISBN-13: 978-1-78663-649-2  \nISBN-13: 978-1-78663-648-5 (EXPORT)  \nISBN-13: 978-1-78663-647-8 (US EBK)  \nISBN-13: 978-1-78663-646-1 (UK EBK)  \nBritish Library Cataloguing in Publication Data  \nA catalogue record for this book is available from the British Library  \nLibrary of Congress Cataloging-in-Publication Data  \nNames: Mould, Oliver, author.  \nTitle: Against creativity / Oli Mould.  \nDescription: London ; Brooklyn, NY : Verso, 2018. | Includes bibliographical references and index.  \nIdentifiers: LCCN 2018018796| ISBN 9781786636492 | ISBN 9781786636461 (UK ebk) | ISBN 9781786636485 (export) | ISBN 9781786636478 ((US ebk)  \nSubjects: LCSH: Creative ability – Philosophy. | Creative ability – Social aspects. | Creative ability – Economic aspects. | Common good. | Individualism. | Neoliberalism.  \nClassification: LCC B105.C74 M68 2018 | DDC 153.3/5 – dc23  \nLC record available at [https://lccn.loc.gov/2018018796](https://lccn.loc.gov/2018018796)  \nTypeset in Fournier by MJ & N Gavan, Truro, Cornwall Printed in the UK by CPI Mackays  \n[OceanofPDF.com](OceanofPDF.com)  \nContents  \nIntroduction: What Is Creativity?  \n1. Work: Relentless Creativity  \n2. People: Marginal Creativity  \n3. Politics: Austere Creativity  \n4. Technology: Algorithmic Creativity  \n5. The City: Concrete Creativity  \nConclusion: Impossible Creativity  \nAcknowledgments  \nNotes  \nIndex  \n[OceanofPDF.com](OceanofPDF.com)  \nIntroduction What Is Creativity?  \nOn a cold February night in New York City in 2012, I exited a Midtown bar with a friend, having just taken in a typical Broadway mega-musical. Before we had the chance to get our bearings, an unkempt man dressed inan ill-fitting bomber jacket and a New York Yankees beanie confronted us. My initial reaction was, I’m ashamed to say, one repeated countless times in cities all over the world when tourists encounter the homeless: an attempt to dodge the situation as quickly as possible. However, before I could formulate an excuse, he broke into song. He had the most exquisite voice. It would not have sounded out of place in the show I had watched that night.  \nHaving been perhaps a bit more inebriated than I would like to have been, I can’t recall the exact words, but it started with the line ‘Don’t be bashful, don’t be shy, / Don’t be afraid of this homeless guy.’1 The lyrics included a request for money. He was (or so he sang) only a few dollars short of the price of a Broadway musical course in which he was going tobe top of the class. I forget the rest of the song, primarily because I was too busy laughing and fumbling in my pockets for change. Could my money help him turn his life around and enter the magical and creative world of Broadway? Would his name soon be inscribed in neon above the bustling Manhattan streets?  \nI walked away from the encounter elated. Here was a guy down on his luck, sleeping rough in the streets, but possessing a talent for song, comedy and salesmanship. He had taken the situation he found himself in and capitalized on it artistically. He was engaging in music, dance and comedy, aping the stereotypical New York City street performer so ubiquitous in countless rags-to-riches stories. A homeless person becomes a street performer, becomes a Broadway extra, becomes the star, becomes rich and famous – proof that anyone can make it. He was being very creative, wasn’the?  \nThe more I thought about it, though, the answer I hit on was no. Talented? Absolutely. Creative? No. To my eternal regret, I didn’t ask about his life, b","cbCaieRNJ0IzlRed","https://ap.wps.com/l/cbCaieRNJ0IzlRed","pdf",1511917,1,170,"English","en",105,"# Introduction: What Is Creativity?\n## Work: Relentless Creativity\n## People: Marginal Creativity\n## Politics: Austere Creativity\n## Technology: Algorithmic Creativity\n## The City: Concrete Creativity\n# Conclusion: Impossible Creativity\n# Acknowledgments\n# Notes\n# Index","[{\"question\":\"What central claim does the introduction make about creativity in society?\",\"answer\":\"It argues that modern capitalism redefines creativity primarily as a tool to maintain the status quo and support ongoing economic growth.\"},{\"question\":\"How does the book use the street-performer encounter to frame its argument?\",\"answer\":\"It contrasts the performer’s talent and performance as survival work with the idea that creativity is often demanded by systems that produce injustice, not freedom or social change.\"},{\"question\":\"Which areas does the book analyze to show how creativity is used for profit?\",\"answer\":\"It examines creativity across work, people, politics, technology, and urban life, culminating in a conclusion about “impossible creativity.”\"}]","Against Creativity - 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