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This study investigates how multiple perceived values of sports nutritional supplements influence brand attachment and purchasing intention. Data from 425 athlete users were analyzed using a two-stage Structural Equation Modeling approach. Results show multiple perceived value affects both brand attachment and purchasing intentions, informing marketing discussions and professional practice.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/african-educational-research-journal-vol-8-effect-of-consumer-multiple-perceived-value-on-purchase-intention/590887/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/african-educational-research-journal-vol-8-effect-of-consumer-multiple-perceived-value-on-purchase-intention/590887.png","ImageObject",300,407,{"name":92,"@type":93},"Stanford","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-10","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":81},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the main objective of the study?","Question",{"text":112,"@type":113},"To examine how multiple perceived values of sports nutritional supplements affect brand attachment and purchasing intention.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How was the research data collected and analyzed?",{"text":117,"@type":113},"The study reached 425 athlete nutrition supplement users, and the data were analyzed using a two-stage Structural Equation Modeling (SEM) approach based on measurement and structural stages.",{"name":119,"@type":110,"acceptedAnswer":120},"What relationships are proposed in the hypotheses?",{"text":121,"@type":113},"Functional value related to price/value for money is proposed to positively influence brand attachment and purchase intention (H1a, H1b), while functional value related to performance/quality is proposed to positively influence brand attachment (H2a) and purchasing intention (H2b).","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},590887,1792753719,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":81,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":34,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144,"preview_page_count":4},2336477552062,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","African Educational Research Journal Vol. 8(2), pp. 194-200, May 2020  \nDOI: 10. 30918/AERJ.82.20.045 ISSN: 2354-2160  \nFull Length Research Paper  \nThe effect of consumer multiple perceived value on the purchase intention: A study of sports nutritional supplements  \nCaner Özgen1 and Servet Reyhan2*  \n1 Physical 2 Physical  \nEducation and Sports, Eskişehir Technical University, Turkey. Education and Sports, Siirt University, Turkey.  \nAccepted 8 May, 2020  \n\n| ABSTRACT\u003Cbr>Individuals who practice weight training to have an aesthetic body , resort to sports nutritional supplements as products to support their body development. Research has shown that the use of these products has increased dramatically. The aim of this study is to examine the effects of multiple perceived values from sports nutritional supplements on brand attachment and purchasing intention. To achieve the goals of the study, a total of 425 athlete nutritional supplement users were reached. The empirical data obtained were analysed with a two-stage approach, namely measurement and structural, in line with the basic methodological principles of the Structural Equation Modeling (SEM) . As a result of the analysis, it has been demonstrated that the multiple perceived value related to sports nutritional supplements have various effects on brand attachment and purchasing intentions. The results of the study have contributed to the discussions in the literature in the context of sports nutritional supplements by providing tips to professionals who achieved the results, which they can use in marketing activities.\u003Cbr>Keywords: Multiple perceived value, purchasing intention, brand attachment. |\n| --- |\n| *Corresponding author. E-mail: [serreyhannn@gmail.com](serreyhannn@gmail.com). |\n\nINTRODUCTION  \nToday, individuals have started to show great interest in weight training to obtain a great body. Kim et al. (2016) found that individuals tend to use sports nutritional supplements to increase the effects of weight training. Regarding the subject, Sundgot-Borgen et al. (2003) found that among individuals who are interested in weight training, the rate of those who use sports nutritional supplements reaches 60% . This situation has made the industry related to sports nutritional supplements multibillion dollars dependent on weight athletes.  \nSweeney and Soutar (2001) stated that brands should establish mission and vision targets focused on creating value for their sustainability. This is very important in the sports nutritional supplements industry, where competition is increasing day by day. While brands try to stand out from the competition by creating value in the sector, consumers choose the brands that they perceive  \nmaximum value. Jang et al. (2005) found that a product can be successful in the value dimension it provides to consumers. This situation has dramatically increased the interest in academic studies related to creating value (Sinha and DeSarbo, 1998; Sweeney and Soutar, 2001) .  \nTheoretical background  \nPrevious research in the literature on perceived value has narrowly interpreted a paradigm of cost-quality trade-off (Mathwick et al. , 2001) . On the other hand, Sweeney and Soutar (2001) stated that the perceived value represents a multi-dimensional structure consisting of subheterogeneous dimensions. This study, as was previously in similar studies (Wang, 2010), will consider the perceived value in a multi-dimensional way in relation  \nto the functional-price/value for money and performance/quality, emotional and social dimensions of value structures.  \nThe price is “the amount of money charged for a product or service or the sum of all the values that customers give up in order to gain the benefit of having or using a product or service” (Kotler and Armstrong, 2010) . Henriksen (2012) stated that price is one of the biggest obstacles to the purchase decision for customers in many different situations. Gill et al. (2007) stated that perceived product va","cbCaid2XbUanPv7t","https://ap.wps.com/l/cbCaid2XbUanPv7t","pdf",184507,"English","# Introduction\n## Theoretical background\n## Hypotheses (H1a, H1b, H2a, H2b)","[{\"question\":\"What is the main objective of the study?\",\"answer\":\"To examine how multiple perceived values of sports nutritional supplements affect brand attachment and purchasing intention.\"},{\"question\":\"How was the research data collected and analyzed?\",\"answer\":\"The study reached 425 athlete nutrition supplement users, and the data were analyzed using a two-stage Structural Equation Modeling (SEM) approach based on measurement and structural stages.\"},{\"question\":\"What relationships are proposed in the hypotheses?\",\"answer\":\"Functional value related to price/value for money is proposed to positively influence brand attachment and purchase intention (H1a, H1b), while functional value related to performance/quality is proposed to positively influence brand attachment (H2a) and purchasing intention (H2b).\"}]","African Educational Research Journal - Vol. 8 - Effect of Consumer Multiple Perceived Value on Purchase Intention | PDF",1792070662,18]