[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-605392-105":3,"detail-sidebar-cat-0-en-105":80,"doc-detail-605392-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","aflac-incorporated-on-how-ethical-practices-reflect-on-the-business","Aflac Incorporated on How Ethical Practices Reflect on the Business","","Aflac Incorporated discusses how ethics functions as a top-down operating principle within the insurance business. The speaker explains that customers first decide whether they can trust the company, and that Aflac’s promise depends on honesty when ethical issues arise. The CEO’s guidance—bad news should not be concealed—frames transparency as essential, especially in an age of social media and public scrutiny. Doing the right thing strengthens trust among customers and shareholders and protects business reputation.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/aflac-incorporated-on-how-ethical-practices-reflect-on-the-business/605392/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/aflac-incorporated-on-how-ethical-practices-reflect-on-the-business/605392.png","ImageObject",300,407,{"name":42,"@type":43},"Valentina","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","text/plain","2026-10-30","2026-10-16",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"How does Aflac describe the role of ethics in an organization?","Question",{"text":62,"@type":63},"Ethics is presented as a top-down procedure that must guide actions across the organization, especially in businesses like insurance where trust is central.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Why does trust matter so much for Aflac’s insurance business?",{"text":67,"@type":63},"The first customer decision is whether they can trust the company. Because Aflac sells a promise rather than a physical product, trust makes customers more likely to consider it for their needs.",{"name":69,"@type":60,"acceptedAnswer":70},"What does Aflac say about handling bad news and ethical issues?",{"text":71,"@type":63},"Aflac emphasizes honesty and transparency, stating that bad news does not improve with age and should not be hidden from the public.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},605392,1792132204,{"code":4,"msg":81,"data":82},"success",[83,87,91,95,100,105,110,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":84,"show_sort_weight":85,"slug":86},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":88,"show_sort_weight":89,"slug":90},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":92,"show_sort_weight":93,"slug":94},"Exam",70,"exam",{"id":96,"doc_module":4,"doc_module_name":25,"category_name":97,"show_sort_weight":98,"slug":99},5,"Comic",60,"comic",{"id":101,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":103,"slug":104},6,"Technology",50,"technology",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":107,"show_sort_weight":108,"slug":109},7,"Healthcare",40,"healthcare",{"id":111,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":112,"slug":113},8,30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":96,"slug":129},19,"General","general",{"code":4,"msg":81,"data":131},{"doc_id":78,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":111,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":22,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":22,"language":139,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":12,"update_tm":79,"read_time":30},13056703020460,"https://ap-avatar.wpscdn.com/avatar/be000253dac470eee5d?_k=1778207105932848923","Aflac Incorporated on How Ethical Practices Reflect on the Business\n\n[Words on screen “2014 World’s Most Ethical Companies www.ethisphere.com Insights from the 2014 World’s Most Ethical Companies”]\n\nJohn Sullivan (Corporate Communications Manager at Aflac Incorporated): Well, ethics is a top-down procedure at any organization, but especially for an organization such as ours. We're an insurance company, which means that when a customer comes to us, or a potential customer comes to us, the first decision that they're going to have to make is, can I trust this company? \n\nWe're not a car dealership. We're not a department store that when you purchase something, you walk out with that product. Aflac sells a promise. And that promise is that we will be there for you in your time of need. So really it's a piece of paper, and if a customer trusts us, then they are going to be much more likely to consider us for their insurance needs. \n\nOur CEO, who has been our CEO for 23 years now, has always had a saying. And that saying is that bad news does not improve with age. And what he means by that is, if something happens that could bring your ethics quotient into play, you need to get it out there. You need to be honest with people. \n\nHiding it from the public is not going to work, especially in this day and age where everybody is a journalist on social media. So it's quintessential to our business and frankly any business that wants to protect its reputation to just be honest with people. It sounds so simple. And it's true whether it's here in the United States, whether it's abroad. \n\nDo the right thing. And if you do the right thing, not only will customers appreciate that. Shareholders will appreciate that. But it will also reflect upon your business. And it's vitally important in this day and age with the eyes upon you, no matter what business you're in, to simply do the right thing. ","cbCaifz9JxqhrKsB","https://ap.wps.com/l/cbCaifz9JxqhrKsB","txt",3818,"English","# Ethical practices as a top-down procedure\n## Trust as the customer’s first decision\n## Transparency when ethical issues arise\n## Doing the right thing for customers and shareholders","[{\"question\":\"How does Aflac describe the role of ethics in an organization?\",\"answer\":\"Ethics is presented as a top-down procedure that must guide actions across the organization, especially in businesses like insurance where trust is central.\"},{\"question\":\"Why does trust matter so much for Aflac’s insurance business?\",\"answer\":\"The first customer decision is whether they can trust the company. Because Aflac sells a promise rather than a physical product, trust makes customers more likely to consider it for their needs.\"},{\"question\":\"What does Aflac say about handling bad news and ethical issues?\",\"answer\":\"Aflac emphasizes honesty and transparency, stating that bad news does not improve with age and should not be hidden from the public.\"}]","Aflac Incorporated on How Ethical Practices Reflect on the Business | TXT"]