[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-584094-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-584094-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","advancement-at-historically-black-colleges-and-universities-leveraging-data-and-promoting-engagement-sponsored-by-june-2025","Advancement at Historically Black Colleges and Universities - Leveraging Data and Promoting Engagement - Sponsored by June 2025","","A research report sponsored by the TIAA Institute examines how historically black colleges and universities can leverage data to strengthen advancement management and increase alumni engagement. The study synthesizes input from HBCU advancement professionals through polling and two extended focus groups, capturing insights across fundraising, communication, and cultivation of alumni relationships. It outlines national advancement trends and HBCU-specific indicators, then presents strategies for volunteer and giving opportunities and events that promote giving and sustained involvement.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/advancement-at-historically-black-colleges-and-universities-leveraging-data-and-promoting-engagement-sponsored-by-june-2025/584094/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/advancement-at-historically-black-colleges-and-universities-leveraging-data-and-promoting-engagement-sponsored-by-june-2025/584094.png","ImageObject",300,407,{"name":42,"@type":43},"\tCallum ","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-03","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",8,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the report’s primary focus?","Question",{"text":63,"@type":64},"The report focuses on leveraging data to promote engagement for advancement work at historically black colleges and universities.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How were insights collected for the findings?",{"text":68,"@type":64},"Findings are based on polling and two extended focus groups with HBCU advancement professionals.",{"name":70,"@type":61,"acceptedAnswer":71},"Which advancement areas are addressed?",{"text":72,"@type":64},"The report covers advancement management, fundraising, communication, cultivation of alumni relationships, and engagement-building events.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},584094,1792062080,{"code":4,"msg":82,"data":83},"success",[84,88,92,96,101,106,111,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},"Exam",70,"exam",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},5,"Comic",60,"comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":104,"slug":105},6,"Technology",50,"technology",{"id":107,"doc_module":4,"doc_module_name":25,"category_name":108,"show_sort_weight":109,"slug":110},7,"Healthcare",40,"healthcare",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":112,"slug":113},30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":97,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":55,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":139,"language":140,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":12,"update_tm":144,"read_time":145,"preview_page_count":4},137451211410,"https://ap-avatar.wpscdn.com/avatar/2000bb0a9246f588df?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786362646172706240","on Advancement at Historically Black Colleges and Universities Leveraging Data and  \nPromoting Engagement  \nSponsored by  \nJUNE 2025  \n© 2025 Council for Advancement and Support of Education  \nOriginal publication date: June 2025  \nAll rights reserved. No part of the material protected by this copyright may be reproduced or used in any form, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the Council for Advancement and Support of Education. Limit of Liability/Disclaimer:  \nThis research was supported by funding from the TIAA Institute. The content, findings and conclusions are the responsibility of the author(s) and do not necessarily represent the views ofTIAA or the TIAA Institute. While the publisher has used its best efforts in preparing this document, it makes no representations or warranties in respect to the accuracy or completeness of its contents. No liability or responsibility of any kind (to extent permitted by law), including responsibility for negligence, is accepted by the Council for Advancement and Support of Education or its servants or agents. All information gathered is believed correct at publication date. Neither the publisher nor the author is engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.  \nCONTRIBUTORS  \nJenny Cooke Smith, Senior Director, CASE InsightsSM Solutions  \nDr. Jessica Elmore, Senior Director, Cross Cultural Learnings, CASE  \nDr. Brandy R. Jackson, Assistant Dean of Enrollment & Student Affairs, Howard University  \nDr. Reshunda Mahone, Associate Vice Chancellor for Alumni Engagement and Annual Giving, NC State Dr. Jacqueline E. King, Independent Consultant  \nSheeleah Prince, Senior Project Manager, CASE InsightsSM Solutions  \nDr. R. Fleming Puckett, Principal Research Faculty, CASE InsightsSM Solutions  \nACKNOWLEDGMENTS  \nThis project would not have been possible without the support of the TIAA Institute. CASE is grateful to the Institute for sponsoring this important research.  \nCASE thanks Spelman College for hosting a gathering of HBCU advancement professionals that informed this report.  \nFinally, this report is based on the information and insights that HBCU advancement professionals shared through polling and at two extended focus groups. We are grateful to them for generously giving their time and for candidly sharing their experience and expertise. This report reflects the excellent work that they doon behalf of their institutions, students, alumni, and broader communities. See the Appendix for a completelist of the institutions whose staff participated in this project.  \nFOR MORE INFORMATION, CONTACT:  \nCASE InsightsSM  \n[insights@case.org](insights@case.org)  \nABOUT CASE  \nCASE—the Council for Advancement and Support of Education—is a global, not-for-profit membership association with a vision to advance education to transform lives and society.  \nCASE is the home for advancement professionals, inspiring, challenging, and equipping them to act effectively and with integrity to champion the success of their institutions. CASE defines the competencies and standards for the profession of advancement, leading and championing their dissemination and application for more than 97,000 advancement professionals at 3,100 member institutions in 80 countries. Broad and growing communities of professionals gather under the global CASE umbrella. Currently, these professionals include those working in alumni relations, development and advancement services, communications, fundraising, government relations, and marketing. These professionals are at all stages of their careers and may be working at universities, schools, colleges, cultural institutions, or other not-for-profit organizations.  \nThrough CASE InsightsSM, CASE is the world leader in providing data, stand","cbCaiirNpZZf6RjR","https://ap.wps.com/l/cbCaiirNpZZf6RjR","pdf",1796749,22,"English","# Foreword\n# Introduction\n# Context: Advancement Challenges and Opportunities Nationally and at HBCUs\n## National Advancement Trends\n## HBCU Advancement Indicators\n## Focus Group Discussion on Context\n# Leveraging Data\n## Advancement Management\n## Fundraising\n## Communication\n# Promoting Engagement\n## Cultivation of Alumni Relationships\n## Volunteer and Giving Opportunities for All Alumni\n## Events that Build Engagement and Promote Giving","[{\"question\":\"What is the report’s primary focus?\",\"answer\":\"The report focuses on leveraging data to promote engagement for advancement work at historically black colleges and universities.\"},{\"question\":\"How were insights collected for the findings?\",\"answer\":\"Findings are based on polling and two extended focus groups with HBCU advancement professionals.\"},{\"question\":\"Which advancement areas are addressed?\",\"answer\":\"The report covers advancement management, fundraising, communication, cultivation of alumni relationships, and engagement-building events.\"}]","Advancement at Historically Black Colleges and Universities - Leveraging Data and Promoting Engagement - Sponsored by June 2025 | PDF",1792049748,55]