[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-266571-105":59,"doc-detail-266571-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","actsat-scores-and-academic-performance-of-business-students-are-marketing-majors-different","ACT/SAT Scores and Academic Performance of Business Students - Are Marketing Majors Different?","","Despite the widespread use of standardized test scores such as the ACT and SAT in college admissions, evidence linking these scores to academic achievement among business students remains limited. Using a nationally representative sample, this study analyzes the relationship between standardized test scores and cumulative college GPA and finds a significant correlation. The strength and direction of these correlations differ by business major, with ACT scores aligning more closely with marketing students and SAT scores showing stronger links for other majors.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/actsat-scores-and-academic-performance-of-business-students-are-marketing-majors-different/266571/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/actsat-scores-and-academic-performance-of-business-students-are-marketing-majors-different/266571.png","ImageObject",300,407,{"name":92,"@type":93},"Aria Callaghan","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-26","2026-09-14",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What does the study examine regarding ACT/SAT and business students?","Question",{"text":113,"@type":114},"It examines whether ACT and SAT scores correlate with academic performance, measured through cumulative college GPA, among business students.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How do ACT and SAT predict achievement across different business majors?",{"text":118,"@type":114},"Correlations vary by major: ACT scores show a stronger relationship with marketing student achievement, while SAT scores relate more strongly to the GPA of students in other business majors.",{"name":120,"@type":111,"acceptedAnswer":121},"What data source is used for the analysis?",{"text":122,"@type":114},"The study uses nationally representative NPSAS 2000 data for undergraduate college students.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},266571,1789409207,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":44,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":144,"preview_page_count":4},962084926284,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","ACT/SAT SCORESAND ACADEMIC PERFORMANCE OF BUSINESS STUDENTS:  \nARE MARKETING MAJORS DIFFERENT?  \nPraveenAggarwal, University of Minnesota Duluth Rajiv Vaidyanathan, University of Minnesota Duluth Linda Rochford, University of Minnesota Duluth  \nABSTRACT  \nDespite the widespread use of standardized test scores such as the ACT and SAT in the college admissions process, it is surprising that relatively few studies have examined the correlation between ACT/SAT scores and the academic achievement of business students. Using a nationally representative sample, this study examines the issue andfinds a significant correlation between standardized test scores and cumulative college GPA. Further and more interestingly, these correlations vary by major. ACT scores seem to be more strongly correlated to marketing student achievement while SAT scores seem to correlate more strongly with achievement (GPA) of students in other business majors. The implications of these findings are discussed.  \nKeywords: ACT and SAT scores, Business education, Marketing majors, Correlates of college GPA.  \nINTRODUCTION  \nMany colleges and universities are experiencing record enrollments. The number of high school aged students is expected to increase through 2010 to 30.2 million students (Frances 1998) from recent estimates of approximately 16.4 million students (U.S. Census 2002) . The enrollment pressures are particularly severe for business schools as an increasing percentage of undergraduates are picking business majors. Among undergraduates with a declared major, the greatest number opted for business, 19 percent of all majors (Horn, Peter, Rooney 2002) . At Notre Dame, 32 percent of students choose to major in business (Trombello 2003) much to the chagrin of Arts and Letters faculty. Given this environment, effective screening, and selection of applicants has become increasingly important for business schools that would like to limit enrollments based on merit/potential of such applicants. Traditionally, business schools have used an array of indicators to try and identify the likelihood of student success in college-level work. Among other instruments, standardized tests are used by a vast majority of admissions offices as indicators of students’ potential for success in college. Virtually every college-bound student in the US takes either the ACT or SAT college admission test. College and university admission offices use the results of this exam, in combination with such factors as high school rank, high school GPA, extracurricular activities, essays and interviews to select and admit students.  \nGiven the importance of standardized tests in the college admissions process, it is surprising that there have been few studies to examine how well these tests predict academic performance of college students in various business majors. The few studies that have looked generally at the ability of the SAT and ACT scores to predict academic achievement of business students have found no relationship between SAT/ACT scores and academic achievement of first and second year college business students (Barney et al. 1987, 1985) . The objective of this paper is to examine this relationship more closely. The key questions we seek to answer are whether (a) the SAT or ACT scores predict (in the sense that they correlate with) the academic performance of business students,(b) one test is better than the other at predicting performance of business students in general, and (c) one test is better than the other at predicting performance in various business majors. We are specifically interested in the ability of these tests to predict collegiate performance of marketing majors relative to other business majors. Despite an extensive literature review, we were unable to find any other study that has looked at these tests in the context of student performance by business majors.  \nWe first review the literature on the objectives ofthe SAT and ACT. We then summarize the vast a","cbCaitxRIbXDrj7u","https://ap.wps.com/l/cbCaitxRIbXDrj7u","pdf",190957,"English","# Introduction\n## Comparing SAT and ACT","[{\"question\":\"What does the study examine regarding ACT/SAT and business students?\",\"answer\":\"It examines whether ACT and SAT scores correlate with academic performance, measured through cumulative college GPA, among business students.\"},{\"question\":\"How do ACT and SAT predict achievement across different business majors?\",\"answer\":\"Correlations vary by major: ACT scores show a stronger relationship with marketing student achievement, while SAT scores relate more strongly to the GPA of students in other business majors.\"},{\"question\":\"What data source is used for the analysis?\",\"answer\":\"The study uses nationally representative NPSAS 2000 data for undergraduate college students.\"}]","ACT/SAT Scores and Academic Performance of Business Students - Are Marketing Majors Different? | PDF",23]