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At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various communication semiotics is called multimodal discourse analysis. Kress and van Leeuwen (2001:2) hold that multimodality is one of the features of modern society. Multimodal Discourse Analysis is paid much attention in recent discourse analysis. The Visual Grammar founded by Kress and van Leeuwen can help to analyze the multimodal discourse. This text, based on the Visual Grammar to analyze the Lesaffre’s website, will find the charming of the combination of language and pictures, and finally give some points in designing our own websites. Through the study of Lesaffre’s website, when building the website of the company, first the arrangement of information should be paid much attention to. Except some essential conventional information, such as the introduction of the company, other new information, such as the latest news of the company, should be putin obvious place. Then website gives people intuitionistic feeling, so the collocation of the company’s information in the website should be reasonable. |\n\nINTRODUCTION  \nThe so-called corporate website is a platform for enterprise network construction and image publicity on the Internet. Asan enterprise, the most obvious effect of establishing its own website is to show the world its own business style and make more people understand it, so that it can have a certain increase in public visibility. Through the Internet, the enterprise can have more and more information communication and service exchange with other industries or individual customers. All in all, for an enterprise, setting up its own website is not only to find permanent enterprise advertising publishing platform, but also has other benefits. So building an excellent website is essential to the development of the enterprise.  \nThere are many studies doing research on national website or entertainment website. Research on real enterprise especially those having close relationship to people’s life hardly have been studied. So the writer chooses a company called Lesaffre, which focus on yeast and its byproducts production, to study so as to find some learning points that can be applied in Chinese websites construction. This text takes Visual Grammar as the theoretical framework, making an analysis from the three aspects of Visual Grammar, namely representational meaning, interactive meaning and compositional meaning to find out the strong points of Lesaffre’s website so as to learn some tips to build our own websites.  \nDATA COLLECTION  \nIn this text, the qualitative analysis method is applied to analyze the website. The analyzed material is taken from [http://www.lesaffre.com/](http://www.lesaffre.com/), the home page of Lesaffre. As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Hea","cbCaidtrofMwvh7i","https://ap.wps.com/l/cbCaidtrofMwvh7i","pdf",749168,"English","# Introduction\n# Data Collection\n# Analytical Framework\n# Conclusion","[{\"question\":\"How can the study’s results be used for building other corporate websites?\",\"answer\":\"It provides tips for information arrangement, placement of essential and latest news, and designing a reasonable collocation of company information to create intuitive user impressions.\"}]","A Visual Grammar Analysis of Lesaffre’s Website - Article | PDF",1792068306]