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Introduction 1  \n1.1 Research and key principles 1  \n1.2 Support for delivering the new specification 2  \n2. What’s changed? 3  \n2.1 How have AS and A level changed? 3  \nChanges to AS and A level qualifications 3  \nChanges to subject criteria 3  \nChanges to Assessment Objectives 5  \n2.2 Changes to the Pearson Edexcel AS and A level Business  \nspecifications 5  \nSpecification overview 6  \nConstructing a coherent course 7  \nChanges to specification content 7  \nChanges to assessment 10  \n3. Planning 12  \n3.1 Planning and delivering linear AS and A level courses 12  \n3.2 Delivery models 12  \n3.3 Co-teaching AS and A level 13  \n3.4 Suggested resources 13  \n4. Content guidance 14  \nTheme 1: Marketing and people 14  \n1.1.1 The market 14  \n1.1.2 Market research 15  \n1.1.3 Market positioning 15  \n1.2.1 Demand 16  \n1.2.2 Supply 16  \n1.2.3 Markets 16  \n1.2.4 Price elasticity of demand 18  \n1.2.5 Income elasticity of demand 18  \n1.3.1 Product/service design 19  \n1.3.2 Branding and promotion 19  \n1.3.3 Pricing strategies 20  \n1.3.4 Distribution 20  \n1.3.5 Marketing strategy 20  \n1.4.1 Approaches to staffing 21  \n1.4.2 Recruitment, selection and training 21  \n1.4.3 Organisational design 23  \n1.4.4 Motivation in theory and practice 23  \n1.4.5 Leadership 23  \n1.5.1 Role of an entrepreneur 23  \n1.5.2 Entrepreneurial motives and characteristics 24  \n1.5.3 Business objectives 24  \n1.5.4 Forms of business 25  \n1.5.5 Business choices 25  \n1.5.6 Moving from entrepreneur to leader 25  \nTheme 2: Managing business activities 26  \n2.1.1 Internal finance 26  \n2.1.2 External finance 26  \n2.1.3 Liability 26  \n2.1.4 Planning 27  \n2.2.1 Sales forecasting 27  \n2.2.2 Sales, revenue and costs 28  \n2.2.3 Break-even 28  \n2.2.4 Budgets 28  \n2.3.1 Profit 29  \n2.3.2 Liquidity 30  \n2.3.3 Business failure 30  \n2.4.1 Production, productivity and efficiency 30  \n2.4.2 Capacity utilisation 31  \n2.4.3 Stock control 31  \n2.4.4 Quality management 32  \n2.5.1 Economic influences 32  \n2.5.2 Legislation 33  \n2.5.3 The competitive environment 33  \nTheme 3: Business decisions and strategy 34  \n3.1.1 Corporate objectives 34  \n3.1.2 Theories of corporate strategy 34  \n3.1.3 SWOT analysis 35  \n3.1.4 Impact of external influences 35  \n3.2.1 Growth 35  \n3.2.2 Mergers and takeovers 36  \n3.2.3 Organic growth 36  \n3.2.4 Reasons for staying small 37  \n3.3.1 Quantitative sales forecasting 37  \n3.3.2 Investment appraisal 37  \n3.3.3 Decision trees 38  \n3.3.4 Critical Path Analysis 38  \n3.4.1 Corporate influences 39  \n3.4.2 Corporate culture 39  \n3.4.3 Shareholders versus stakeholders 40  \n3.4.4 Business ethics 41  \n3.5.1 Interpretation of financial statements 41  \n3.5.2 Ratio analysis 42  \n3.5.3 Human resources 43  \n3.6.1 Causes and effects of change 43  \n3.6.2 Key factors in change 45  \n3.6.3 Scenario planning 45  \nTheme 4: Global business 46  \n4.1.1 Growing economies 46  \n4.1.2 International trade and business growth 46  \n4.1.3 Factors contributing to increased globalisation 46  \n4.1.4 Protectionism 48  \n4.1.5 Trading blocs 48  \n4.2.1 Conditions that prompt trade 48  \n4.2.2 Assessment of a country as a market 49  \n4.2.3 Assessment of a country as a production location 49  \n4.2.4 Reasons for global mergers or joint ventures 49  \n4.2.5 Global competitiveness 49  \n4.3.1 Marketing 50  \n4.3.2 Niche markets 50  \n4.3.3 Cultural/social factors 51  \n4.4.1 The impact of MNCs 51  \n4.4.2 Ethics 51  \n4.4.3 Controlling MNCs 52  \n5. Assessment guidance 53  \n5.1 Implications of linear assessment 53  \n5.2 AS level assessment 53  \n5.3 A level assessment 54  \n5.4 Pre-released context (A level Paper 3 only) 54  \n6. Quantitative skills 58  \n6.1 Application of quantitative skills 58  \n7. Transferable skills 62  \n7.1 The need for 21st century skills 62  \n7.2 Cognitive skills 62  \n7.3 Interpersonal skills 64  \n7.4 Intra","cbCair9hOrf39vDM","https://ap.wps.com/l/cbCair9hOrf39vDM","pdf",1015228,72,"English","# Introduction\n## Research and key principles\n## Support for delivering the new specification\n# What’s changed?\n## How have AS and A level changed?\n## Changes to the Pearson Edexcel AS and A level Business specifications\n# Planning\n## Planning and delivering linear AS and A level courses\n## Delivery models\n## Co-teaching AS and A level\n## Suggested resources\n# Content guidance\n## Theme 1: Marketing and people\n## Theme 2: Managing business activities\n## Theme 3: Business decisions and strategy\n## Theme 4: Global business\n# Assessment guidance\n## Implications of linear assessment\n## AS level assessment\n## A level assessment","[{\"question\":\"What key principles underpin the 2015 AS and A level Business specifications?\",\"answer\":\"The guide emphasizes applying business concepts and theories to real-world contexts, developing a holistic understanding of business, and using quantitative skills in relevant settings. It also highlights building business arguments through wider reading and awareness of current issues.\"},{\"question\":\"What changes were made to AS and A level Business qualifications and assessments in 2015?\",\"answer\":\"It outlines changes to AS and A level qualifications, subject criteria, assessment objectives, and specification structure. It also summarizes alterations to content and how assessment is approached.\"},{\"question\":\"How does the guide structure content across themes?\",\"answer\":\"Content guidance is organized into four themes: marketing and people, managing business activities, business decisions and strategy, and global business. Each theme is broken into detailed topic areas for focused teaching.\"}]","A level Business - Getting Started Guide - 2015 | PDF",1792466445,181]