[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-56254-en":3,"doc-seo-56254-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":13,"seo_description":14,"update_tm":28,"read_time":29},56254,687197100911,"Himbo","https://ap-avatar.wpscdn.com/avatar/a000239b6f1da00475?x-image-process=image/resize,m_fixed,w_180,h_180&k=1782698725881665579",8,"Research & Report","A Framework for the Social Implementation of Visions Integrating Design, Experimentation, and Culture","A framework addresses how organizations can reconstruct visions and purposes amid major shifts in society, economy, and lifestyles, especially where technological progress does not translate into social transformation. The approach integrates design, experimentation, and culture through four elements: personal imagination and passion, a compass-like vision, iterative social experiments and experience prototypes, and organizational design and culture. Two detailed cases—Money Forward and Social Welfare Corporation Bussien—validate the systemic linkage between passion, vision, experimentation, and resilient culture.","A Framework for the Social Implementation of Visions: Integrating Design, Experimentation, and Culture  \nKazuhiko Yamazaki1 and So Nishina2  \n1X Design Laboratory, Inc., 2-47-11 Hiratsuka Hiratuka-City, Japan 2PLAID, Inc. 6-10-1 Ginza ChoukuTokyo, Japan  \nABSTRACT  \nIn the current era, significant shifts in the social environment, economy, and lifestyles necessitate a fundamental reconstruction of organizational visions and purposes. However, in Japan, a critical paradox exists: while technological innovation has advanced significantly, social transformation remains stagnant across vital sectors such as administration, healthcare, education, and urban planning. Innovation should not be viewed merely as technological invention but as a continuous process that concludes only with successful social implementation.To address this, this paper proposes a framework for the “Social Implementation of Visions,” which integrates design, experimentation, and culture. The framework comprises four integrated elements: (1)“Personal Imagination and Passion,” employing Art Thinking as the intrinsic starting point for identifying societal issues; (2)“Vision,” defined not as a roadmap but as a “compass”pointing toward an ideal future; (3)“Social Experiments and Experience Prototypes,”utilizing Design Thinking to iteratively test concepts within real societal environments; and (4)“Organizational Design and Culture,” which ensures the sustainable implementation of the vision by transforming organizational values. To validate this framework, the study analyzes two detailed case studies.The first is Money Forward, Inc., a FinTech company that restructured its corporate culture to sustain its vision of “Moving money forward” during a period of rapid growth. The second is Social Welfare Corporation Bussien, which challenged the traditional separation of welfare by implementing the concept of “Gochamaze”(mixing) . Bussien successfully transformed welfare facilities into inclusive community hubs (e.g.,“Share Kanazawa”) through social experiments that utilized hot springs and cafes as experience prototypes, thereby reintegrating people with disabilities into the regional economy. Both cases demonstrate that successful social implementation requires a systemic approach where individual passion drives a clear vision, which is then validated through social experiments and anchored in a resilient organizational culture.  \nKeywords: Vision design, Social implementation, Social experiments, Experiential prototypes, Organizational design, Culture  \nINTRODUCTION  \nCurrently, changes in the social environment, economy, and lifestyles necessitate a reconstruction of organizational significance, ideal states, and purpose. In this context, the setting or resetting of visions and purposes is required,  \nReceived September 23, 2025; Revised December 2, 2025; Accepted December 17, 2025; Available online February 1, 2026  \n© 2026 The Authors. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. For more information, see [https://creativecommons.org/licenses/by-nc-nd/4.0/](https://creativecommons.org/licenses/by-nc-nd/4.0/)  \nand there is an increasing expectation for “design” to contribute to the creation of these visions.  \nIn Japan, however, it is frequently argued that while technological innovation has progressed, actual social transformation has not. For instance, it is evident that transformation has stalled in diverse fields such as corporations, administration, working styles, medical care, education, human rights, agriculture, and urban planning. Furthermore, it is pointed out that Japan’s competitiveness is declining compared to the international community. The fundamental challenge for Japan is not the lack of innovation or technology itself, but rather the inability to implement these advancements into society effectively to trigger social change.  \nAccording to a review by the Mitsubishi Research Institute (202","cbCaicjhoW1uBnbb","https://ap.wps.com/l/cbCaicjhoW1uBnbb","pdf",402802,5,1,7,"English","en",105,"# Abstract\n# Introduction\n## Social environment and the need to reconstruct visions\n## Innovation completed by social implementation\n## Purpose and framework overview\n# Definitions and Theoretical Background\n## Vision and vision design as a compass\n## Social implementation through research, business, and culture","[{\"question\":\"What does the framework mean by “social implementation of visions”?\",\"answer\":\"It defines social implementation as activities intended to change society, achieved by connecting invention and technology to real societal adoption through coordinated design, experimentation, and culture.\"},{\"question\":\"What are the four integrated elements of the proposed framework?\",\"answer\":\"Personal Imagination and Passion, Vision (as a compass toward an ideal future), Social Experiments and Experience Prototypes, and Organizational Design and Culture to sustain implementation by transforming organizational values.\"},{\"question\":\"How do the two case studies support the framework?\",\"answer\":\"Money Forward sustains its vision by restructuring corporate culture during rapid growth, while Social Welfare Corporation Bussien integrates welfare with regional revitalization using social experiments and experience prototypes, transforming welfare facilities into inclusive community 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does the framework mean by “social implementation of visions”?","Question",{"text":76,"@type":77},"It defines social implementation as activities intended to change society, achieved by connecting invention and technology to real societal adoption through coordinated design, experimentation, and culture.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What are the four integrated elements of the proposed framework?",{"text":81,"@type":77},"Personal Imagination and Passion, Vision (as a compass toward an ideal future), Social Experiments and Experience Prototypes, and Organizational Design and Culture to sustain implementation by transforming organizational values.",{"name":83,"@type":74,"acceptedAnswer":84},"How do the two case studies support the framework?",{"text":85,"@type":77},"Money Forward sustains its vision by restructuring corporate culture during rapid growth, while Social Welfare Corporation Bussien integrates welfare with regional revitalization using social 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