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Using literature analysis and case study methods, the paper reviews the overseas development history, summarizes current characteristics and challenges, and identifies diversified expansion modes, culture-feature content popularity alongside cultural discount risks, and the formation of stable global fan bases. It concludes with practical strategies focused on translation quality, copyright protection, and marketing innovation.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/a-cultural-and-economic-analysis-of-chinese-webnovels-overseas-expansion-in-the-digital-age-research-paper/137817/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/a-cultural-and-economic-analysis-of-chinese-webnovels-overseas-expansion-in-the-digital-age-research-paper/137817.png","ImageObject",300,407,{"name":92,"@type":93},"Riley","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-18","2026-08-23",true,{"@type":102,"interactionType":103,"userInteractionCount":39},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What methods are used to study Chinese webnovels’ overseas expansion?","Question",{"text":112,"@type":113},"The paper applies a literature analysis method and a case study method to organize development history, current traits, and challenges.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What are the main characteristics of Chinese webnovels’ overseas dissemination?",{"text":117,"@type":113},"It highlights diversified overseas expansion modes, popular content featuring Chinese cultural elements, and a resulting stable overseas fan base that enhances international recognition.",{"name":119,"@type":110,"acceptedAnswer":120},"How can Chinese webnovels improve their global reach according to the study?",{"text":121,"@type":113},"The study recommends improving translation quality, strengthening copyright protection, and innovating marketing models.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},137817,1787450920,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":41},1374391975076,"https://ap-avatar.wpscdn.com/avatar/14000253ca4ec9f6853?x-image-process=image/resize,m_fixed,w_180,h_180&k=1783305029341752051","Vol 15, Issue 2,(2025) E-ISSN: 2222-6990  \nA Cultural and Economic Analysis of Chinese Webnovel's Overseas Expansion in the Digital Age  \nZhang Min  \nPhD Candidate, Universiti Teknologi Malaysia, Azman Hashim International Business School  \nEmail: [zmin2801@gmail.com](zmin2801@gmail.com)  \nFauziah Sh Ahmad  \nUniversiti Teknologi Malaysia, Azman Hashim International Business School  \n[Email: fsa@utm.my](Email: fsa@utm.my)  \nTo Link this Article: [http://dx.doi.org/10.6007/IJARBSS/v15-i2/24749](http://dx.doi.org/10.6007/IJARBSS/v15-i2/24749) DOI:10 .6007/IJARBSS/v15-i2/24749  \nPublished Date: 23 February 2025  \nAbstract  \nIn recent years, Chinese webnovels have achieved remarkable success in overseas markets, which not only drives the international dissemination of Chinese culture but also provides anew research paradigm for the cross-cultural dissemination of digital literature. This paper adopts the literature analysis method and case study method to systematically sort out the development history of Chinese webnovels going overseas, the current characteristics and the challenges they face. It is found that the overseas dissemination of Chinese webnovels presents the following characteristics: first, the mode of going overseas is becoming more and more diversified, which has developed from the early spontaneous translation by the private sector to the current systematic operation led by enterprises and parallel operation through multiple channels; second, in terms of the content characteristics, the subjects with Chinese cultural characteristics such as immoralism and metaphysical fantasies are the most popular, but at the same time they also face the challenge of cultural discounts; and third, in terms of the dissemination effect, it has formed a stable overseas fan base, which promotes the international recognition of Chinese culture. This study concludes that to promote Chinese webnovels to go better to the world, we need to make continuous efforts in improving translation quality, strengthening copyright protection, and innovating marketing models. This is not only of great significance for promoting the internationalization of Chinese cultural industry but also provides a new theoretical perspective for exploring the cross-cultural communication of literary works in the digital era.  \nKeywords: Chinese Webnovels, Cross-Cultural Communication, Cultural Discount, Localization Strategy  \nIntroduction  \nWith the rapid development of Internet technology and the globalization and popularization of digital reading habits, Chinese webnovels have shown strong momentum in overseas markets (Chen et al., 2024a; Ipsos, 2020; Navigator Network, 2021; Xiao et al., 2022) . By the end of 2023, The number of overseas users has exceeded 150 million, covering more than 200 countries and regions, with a market size of more than $4 billion (Lan, 2024) . Among them, works such as “Doo Breaking Cang Dome”,“Lord of the Mysteries” and “Qing Yu Nian” have continued to become popular on overseas platforms (J. Zhang, 2023), not only bringing considerable economic benefits, but also promoting the global dissemination of Chinese stories and Chinese culture (Li, 2024; Ren, 2024c) .  \nFrom the perspective of industrial development, the export of Chinese webnovels has evolved from spontaneous translation by fans in the early days to the current systematic operation mode led by professional organizations and coordinated by multiple parties (Chen, 2024; Zhu, 2022) . Represented by mainstream platforms such as Qidian International and Webnovel, Chinese webnovels have formed a complete industrial chain integrating content creation, translation and localization, copyright operation, and fan interaction in overseas markets (Lan, 2024; Ren, 2024a) . As figure 1, in key markets such as Southeast Asia and Japanese and Korean, the influence of Chinese webnovels has continued to expand (Cheng, 2020), not only cultivating a stable readership, but also driving the dev","cbCaidmZlPpRJzV9","https://ap.wps.com/l/cbCaidmZlPpRJzV9","pdf",442845,12,"English","# Introduction\n## Research significance\n## Practical significance\n## Research methodology\n# Abstract\n# Keywords","[{\"question\":\"What methods are used to study Chinese webnovels’ overseas expansion?\",\"answer\":\"The paper applies a literature analysis method and a case study method to organize development history, current traits, and challenges.\"},{\"question\":\"What are the main characteristics of Chinese webnovels’ overseas dissemination?\",\"answer\":\"It highlights diversified overseas expansion modes, popular content featuring Chinese cultural elements, and a resulting stable overseas fan base that enhances international recognition.\"},{\"question\":\"How can Chinese webnovels improve their global reach according to the study?\",\"answer\":\"The study recommends improving translation quality, strengthening copyright protection, and innovating marketing models.\"}]","A Cultural and Economic Analysis of Chinese Webnovels Overseas Expansion in the Digital Age - Research paper | PDF"]