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The research highlights tensions between UOIT’s legal university status and public perceptions shaped by its close ties to Durham College.",{"@graph":14,"@context":69},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/a-community-college-with-ivory-tower-pretensions-perceptions-of-a-new-university/596656/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/a-community-college-with-ivory-tower-pretensions-perceptions-of-a-new-university/596656.png","ImageObject",300,407,{"name":42,"@type":43},"Muffet","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",9,{"@type":57,"mainEntity":58},"FAQPage",[59,65],{"name":60,"@type":61,"acceptedAnswer":62},"How did UOIT’s relationship with Durham College influence perceptions?","Question",{"text":63,"@type":64},"Because UOIT shared land and services with the established Durham College, some people viewed UOIT as an extension of the college despite its status as a university, leading to labels such as “community college with ivory tower pretensions.”","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What challenges did UOIT face when it emerged in 2003?",{"text":68,"@type":64},"It needed to create an organizational identity that supported success, integration into the local community, and attraction of students, faculty, and partnerships, while also positioning it within the educational landscape and political context.","https://schema.org",{"og:url":32,"og:type":71,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":73,"canonical":32},"index,follow",{"doc_id":75,"site_id":7},596656,1792168142,{"code":4,"msg":78,"data":79},"success",[80,84,88,92,97,102,107,111,115,118,122],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":81,"show_sort_weight":82,"slug":83},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Exam",70,"exam",{"id":93,"doc_module":4,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},5,"Comic",60,"comic",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},6,"Technology",50,"technology",{"id":103,"doc_module":4,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},7,"Healthcare",40,"healthcare",{"id":108,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":109,"slug":110},8,30,"research-report",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":112,"show_sort_weight":113,"slug":114},"Religion & Spirituality",20,"religion-spirituality",{"id":113,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":113,"slug":117},"World Cup","world-cup",{"id":119,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":119,"slug":121},10,"Lifestyle","lifestyle",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":93,"slug":125},19,"General","general",{"code":4,"msg":78,"data":127},{"doc_id":75,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":4,"category_id":108,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":113,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":100,"preview_page_count":4},962090768927,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","CSSHE  \nSCÉES  \nCanadian Journal of Higher Education Revue canadienne d’enseignement supérieur Volume 46, No. 1, 2016, pages 156-175  \n“A Community College with Ivory Tower Pretensions”: Perceptions ofa New University  \nSierra McKenzie and Alyson E. King  \nUniversity of Ontario Institute of Technology  \nAbstract  \nThe ways in which a new university, the University of Ontario Institute of Technology (UOIT), was represented in local, regional, and national newspapers highlight the difficulties of identity creation for organizations. Drawing on theories of organizational identity and supplemented by interviews with UOIT’s founding members, a qualitative analysis of newspaper articles about UOIT published between 2001 and 2004 demonstrates that the words and phrases used in these articles played an important role in establishing an image of UOIT that continues to impact its identity. These news reports also illustrate the complex relationships that existed between UOIT and its geographical, educational, and political contexts. Although UOIT was founded as a four-year baccalaureate degree-granting university, it was linked with its well-established neighbour, Durham College, with which it shared land and services. As a result, UOIT was viewed by some as no more than a “community college with ivory tower pretensions.”  \nRésumé  \nLa représentation de l’Institut universitaire de technologie de l’Ontario (IUTO) dans la presse locale, régionale et nationale met en évidence les difficultés de création d’une identité corporative. Une analyse qualitative des articles sur l’IUTO, publiés entre 2001 et 2004, étoffés par des entretiens avec les membres fondateurs de l’IUTO, démontre, en s’appuyant sur les théories de l’identité organisationnelle, que leur contenu a joué un rôle important dans la définition de l’image de l’IUTO qui affecte encore son identité . Ces reportages illustrent aussi les relations complexes entre l’UOIT et son cadre géographique, éducatif et politique. Bien que l’IUTO soit une université décernant des baccalauréats de quatre ans, il est lié à son voisin bien établi,  \nCJHE / RCES Volume 46, No. 1, 2016  \nPerceptions of a New University / S. McKenzie & A. E. King 157  \nle Collège communautaire Durham, car il partage avec lui les terres et les services. En conséquence, on considère parfois l’IUTO comme rien de plus qu’un « collège communautaire enfermé dans une tour d’ivoire » .  \nWhen the University of Ontario Institute of Technology (UOIT) emerged in 2003 as Ontario’s first new university in 40 years, it faced the challenge of creating an organizational identity that would enable its future success, help the university integrate into the local community, and attract students, professors, and partnerships. Furthermore, this identity would define where the new institution would be placed in the educational landscape in relation to other post-secondary institutions and its political affiliations, which would impact funding and support. While the creation of UOIT’s identity can be observed from an insider’s viewpoint through interviews with founding students, staff, and faculty, as well as through an outsider’s viewpoint accessed through the press coverage, we argue that this identity-creation process was significantly mediated by the debates about and the framing of the university as these were reported in local and national newspapers. This paper seeks to understand the ways in which the press framed the identity of UOITat its founding, to afford an understanding of the university as it developed a relationship with the local community, established its place within Ontario’s and Canada’s educational landscapes, and negotiated Ontario’s political minefield.  \nContext: The First New University in Ontario in 40 Years  \nOn May 9, 2001, the Ontario government announced that $60 million had been dedicated to the creation of a new university in Oshawa, Ontario, located 45 minutes’ drive east of Toronto. A year later, the provi","cbCaiuvAijerRNHI","https://ap.wps.com/l/cbCaiuvAijerRNHI","pdf",215280,"English","# Abstract\n## Identity creation through media representation\n## Press framing and public image\n## Institutional relationships and context\n## Methods and source base (2001–2004, interviews)","[{\"question\":\"How did UOIT’s relationship with Durham College influence perceptions?\",\"answer\":\"Because UOIT shared land and services with the established Durham College, some people viewed UOIT as an extension of the college despite its status as a university, leading to labels such as “community college with ivory tower pretensions.”\"},{\"question\":\"What challenges did UOIT face when it emerged in 2003?\",\"answer\":\"It needed to create an organizational identity that supported success, integration into the local community, and attraction of students, faculty, and partnerships, while also positioning it within the educational landscape and political context.\"}]","A Community College with Ivory Tower Pretensions - Perceptions of a New University | PDF",1792083485]