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Using findings from 11,309 families across demographic and geographic backgrounds, the report examines distance preferences, participation in campus tours, and preferred institutional communication frequency and channels. It also evaluates financing perceptions, including the role of financial aid, scholarship importance, “sticker price” effects, loan and borrowing concerns. Results highlight how income, generational status, and ethnicity shape awareness and decision-making.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/2024-prospective-family-engagement-report/586952/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/2024-prospective-family-engagement-report/586952.png","ImageObject",300,407,{"name":92,"@type":93},"Sarah ","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-04","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the purpose of the 2024 Prospective Family Engagement Report?","Question",{"text":112,"@type":113},"It presents key findings on how families of prospective students shape awareness and decision-making in the college planning process, including what they value, how they communicate, and how they think about financing.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How was the study conducted and who were the participants?",{"text":117,"@type":113},"RNL collected and analyzed findings from 11,309 families with college-bound students across diverse demographic and geographic backgrounds.",{"name":119,"@type":110,"acceptedAnswer":120},"What major concerns influence families’ college planning decisions?",{"text":121,"@type":113},"The report highlights strong beliefs about financial aid and scholarships, weekly communication preferences, concerns about loan borrowing, and how “sticker price” considerations can lead families to rule out institutions.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},586952,1792211554,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},962085320529,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","2024 Prospective Family Engagement Report  \nCo-sponsored by:  \nTable of Contents  \nIntroduction ............................................................................................................................................................. 3  \nMost Significant Findings of the 2024 Study ............................................................................ 3  \nCollege Planning Basics ................................................................................................................................ 5  \nDistance .................................................................................................................................................................. 5  \nOut-of-state ............................................................................................................................................. 7  \nCollege planning experiences .......................................................................................................... 8  \nParticipation in campus tours and visits .............................................................................................12  \nCommunication From Institutions ..................................................................................................... 14  \nCommunication channels ........................................................................................................................... 14  \nFrequent or relevant? A deep dive into prospective family communication preferred frequency of communication ......................................................... 17  \nDevices families use for college planning activities .................................................................... 19  \nAwareness and satisfaction with family resources .................................................................... 20  \nCollege planning information topics .................................................................................................. 22  \nFinancing Perceptions and Plans ....................................................................................................... 27  \nImportance of financial aid and scholarships ........................................................................ 27  \nFinancing difficulty ............................................................................................................................ 28  \nIs college a worthwhile investment? .......................................................................................... 29  \nRuling institutions out based on “the sticker price”............................................................. 30  \nFamilies’ plans for college loans .................................................................................................. 32  \nBorrowing concerns .......................................................................................................................... 33  \nLoan concerns negatively impacting college planning ...................................................... 35  \nL RAP impact ....................................................................................................................................... 37  \nImpact of LRAP ................................................................................................................................... 38  \nAbout Our Study ................................................................................................................................... 42  \nAbout the Study Sponsors ............................................................................................................44  \nArdeo ...................................................................................................................................................... 44  \nCampusES P ........................................................................................................................................... 44  \nRN L ..........","cbCaieRvuiTzU7h7","https://ap.wps.com/l/cbCaieRvuiTzU7h7","pdf",4907846,44,"English","# Introduction\n## Most Significant Findings of the 2024 Study\n# College Planning Basics\n## Distance\n## Out-of-state\n## College planning experiences\n## Participation in campus tours and visits\n# Communication From Institutions\n## Communication channels\n## Frequent or relevant? A deep dive into prospective family communication preferred frequency of communication\n## Devices families use for college planning activities\n## Awareness and satisfaction with family resources\n## College planning information topics\n# Financing Perceptions and Plans\n## Importance of financial aid and scholarships\n## Financing difficulty\n## Is college a worthwhile investment?\n## Ruling institutions out based on “the sticker price”\n## Families’ plans for college loans\n## Borrowing concerns\n## Loan concerns negatively impacting college planning\n## LRAP impact\n# About Our Study","[{\"question\":\"What is the purpose of the 2024 Prospective Family Engagement Report?\",\"answer\":\"It presents key findings on how families of prospective students shape awareness and decision-making in the college planning process, including what they value, how they communicate, and how they think about financing.\"},{\"question\":\"How was the study conducted and who were the participants?\",\"answer\":\"RNL collected and analyzed findings from 11,309 families with college-bound students across diverse demographic and geographic backgrounds.\"},{\"question\":\"What major concerns influence families’ college planning decisions?\",\"answer\":\"The report highlights strong beliefs about financial aid and scholarships, weekly communication preferences, concerns about loan borrowing, and how “sticker price” considerations can lead families to rule out institutions.\"}]","2024 Prospective Family Engagement Report | PDF",1792060116,111]