[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-586948-105":3,"detail-sidebar-cat-0-en-105":80,"doc-detail-586948-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","2024-highschool-student-college-planning-report","2024 HighSchool Student College Planning Report","","2024 HighSchool Student College Planning Report analyzes how high school students in grades 10–12 approach college planning and how their expectations, perceptions, and concerns have shifted from the 2022 survey. Based on a survey of more than 2,200 students, it highlights rising skepticism about the ROI of higher education, growing affordability anxiety, and the importance of program-specific information and timely, responsive communication. It recommends clearer admissions and test requirements, earlier financial aid education, and AI-supported personalized outreach.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/2024-highschool-student-college-planning-report/586948/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/2024-highschool-student-college-planning-report/586948.png","ImageObject",300,407,{"name":42,"@type":43},"Sarah ","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"What survey data does the report use to support its findings?","Question",{"text":62,"@type":63},"The report is based on a survey of more than 2,200 students in grades 10–12.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"What is driving the biggest concerns among students?",{"text":67,"@type":63},"Students show significant concern about the cost of college, with many also unsure whether their family can afford it and whether college is worth the time, money, and effort.",{"name":69,"@type":60,"acceptedAnswer":70},"What communication and institutional actions does the report recommend?",{"text":71,"@type":63},"Institutions should present clear value propositions, teach financial aid earlier, make admissions requirements and deadlines very clear, and use personalized and timely communications, including AI and automation to respond quickly.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},586948,1792060106,{"code":4,"msg":81,"data":82},"success",[83,87,91,95,100,105,110,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":84,"show_sort_weight":85,"slug":86},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":88,"show_sort_weight":89,"slug":90},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":92,"show_sort_weight":93,"slug":94},"Exam",70,"exam",{"id":96,"doc_module":4,"doc_module_name":25,"category_name":97,"show_sort_weight":98,"slug":99},5,"Comic",60,"comic",{"id":101,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":103,"slug":104},6,"Technology",50,"technology",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":107,"show_sort_weight":108,"slug":109},7,"Healthcare",40,"healthcare",{"id":111,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":112,"slug":113},8,30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":96,"slug":129},19,"General","general",{"code":4,"msg":81,"data":131},{"doc_id":78,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":111,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":22,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":139,"language":140,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":12,"update_tm":79,"read_time":144,"preview_page_count":4},962085320529,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","2024 HighSchool Student College Planning Report  \nA study of college-bound student search behaviors and preferences  \nCo-sponsored by:   \nIntroduction  \nHow do college-bound high school students approach the college planning process? What are their expectations, perceptions, and concerns?  \nThe 2024 High School Student College Planning Report presents findings from a survey of more than 2,200 students in the 10th-12th grades. This report dives into many details about the college search process for highschool students. It is the second in this series, and we have noted how student expectations have changed from our 2022 survey.  \nHere are several key highlights and recommendations:  \n\n| THE 2024 DATA SHOW… | INSTITUTIONS SHOULD… |\n| --- | --- |\n| There is a rising skepticism about the return on investment in higher education. | Highlight the value proposition for students with transparent presentation of costs and financial aid coupled with evidence of student support services, internships and networking opportunities, and graduate outcomes. |\n| Students have significant anxieties about affording college, and they increase as they approach graduation. | Start financial aid education early in the enrollment journey to help allay rising concerns. |\n| First-generation students question their family’s ability to pay for college at a higher rate than continuing students. | Develop targeted communications to meet firstgeneration families where they are in their concerns by providing clear, jargon-free information about costs and funding options. |\n| Fewer students are opting to take standardized tests. Continuing students have less confidence that the tests are fair and that they will do well compared to first-generation students, but cost is a significant deterrent for first-generation students. | Make admissions requirements—especially pertaining to test requirements and deadlines—very clear. Offer financial aid for first-generation and low-income students to eliminate this barrier. |\n| The information students search for most is programspecific information. | Make programs easily searchable and provide program-specific examples of alumni outcomes so prospective students and families get a relevant example of the benefits and outcomes. |\n| Timely and responsive communications throughout the admission process positively impact conversion. | Offer personalized communications tailored to program-specific interests and proactive engagement and support. Use AI and automation to increase the ability to respond to students quickly. |\n| Student preferences for amount and type of communications varies by year and channel. | Offer opt-in communication preferences and customize communication flows with the CRM. AI can again help with personalizing communications at scale. |\n\n© 2024 RNL | 2024 High School Student College Planning Report  \nWe hope you find our findings and recommendations helpful!  \n2  \nTop 10 Findings  \n93% are concerned about the cost of college 85% think college will be hard  \n73% do not know if their family will be able to afford to pay for their college education 72% think applying to college is difficult  \n63% expect a job after graduation  \n63% don’t know how to choose the right college 60% wonder if college is worth the time, money, and effort  \n59% want college to equip them with specific job skills for the workplace 57% started their college planning before the start of 10th grade 50% wonder if they can make a good living without a college degree  \nGoals for College  \n\n| PRIORITIES (ALL STUDENTS:\u003Cbr>STUDENTS PICKED TOP 2 PRIORITIES) |  |  |  | 2022 | 2024 |\n| --- | --- | --- | --- | --- | --- |\n| A job offer upon graduation |  |  |  | 49% | 63% |\n| Specific skills for the workplace |  |  |  | 65% | 59% |\n| To have fun on campus |  |  |  | 28% | 31% |\n| Networking abilities |  |  |  | 18% | 23% |\n| I'm doing this because it is expected of me |  |  |  | 6% | 6% |\n| 2024 STUDENT POPULATION | SPECIFIC\u003Cbr>SKILLS\u003Cbr>FOR THE","cbCaikdtGlED0c7y","https://ap.wps.com/l/cbCaikdtGlED0c7y","pdf",4913909,32,"English","# Introduction\n# Key Highlights and Recommendations\n## Top 10 Findings\n# Goals for College\n## Priorities Comparison (2022 vs 2024)\n# Practical Implications for Institutions","[{\"question\":\"What survey data does the report use to support its findings?\",\"answer\":\"The report is based on a survey of more than 2,200 students in grades 10–12.\"},{\"question\":\"What is driving the biggest concerns among students?\",\"answer\":\"Students show significant concern about the cost of college, with many also unsure whether their family can afford it and whether college is worth the time, money, and effort.\"},{\"question\":\"What communication and institutional actions does the report recommend?\",\"answer\":\"Institutions should present clear value propositions, teach financial aid earlier, make admissions requirements and deadlines very clear, and use personalized and timely communications, including AI and automation to respond quickly.\"}]","2024 HighSchool Student College Planning Report | PDF",81]