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Results show most vendors reported positive experiences: 31% rated the experience Excellent and 35% Good, while 34% felt service underwhelmed or angered them. The report also highlights practical behaviours that drive satisfaction, including professionalism, proactive transparent processes, data-supported market knowledge, friendly communication, and continued engagement after sale, supported by key statistics on recommendations and price expectations.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/2015-perceptions-of-real-estate-agents/308775/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/2015-perceptions-of-real-estate-agents/308775.png","ImageObject",300,407,{"name":92,"@type":93},"Seraphina","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-23","2026-09-20",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What was the main purpose of the 2015 Consumer Perceptions of Real Estate survey?","Question",{"text":112,"@type":113},"To test the stereotype that real estate agents score poorly on ethics and honesty by collecting feedback directly from people who had experience with agents and their performance.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What share of vendors rated their overall selling experience as Excellent or Good?",{"text":117,"@type":113},"66% rated their overall experience as either Excellent (31%) or Good (35%).",{"name":119,"@type":110,"acceptedAnswer":120},"Which eight behaviours did vendors highlight as essential for impressive service?",{"text":121,"@type":113},"The report lists professionalism, regular feedback, being friendly and approachable, knowing your market, providing advice and help, being on the vendor’s side, being thoughtful, and not dumping clients at the end.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},308775,1790701664,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},962075114101,"https://ap-avatar.wpscdn.com/avatar/e000253a75eb197efd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780044092746381165","2015  \nPerceptions of  \nReal Estate Agents  \nContents  \nWhat impressed you about your real estate agent?  \nworked  \nmarketing  \nadvertise  \nprovided  \nexisting nothing honesty  \nbidding process talk good styling constant  \nstrategy  \nagent  \nauction sold service  \nnegotiation home  \nexpected sqelluickday market  \nfeedback  \nexperience local fee  \narea  \nskills contact  \nwhole  \ncommunications  \nadvertising sales  \nknowledge  \nproperty  \nweekly organising  \norganised house price  \nagents touchsale gift  \no􀀊ered made  \nhelp  \n1.  Executive summary 4  \n2.  Respondent Profile and Methodology 8  \n3.  Introduction 9  \n4. Vendor sale insights 10  \n5. Agent selection process 11  \n6. Agent profile 12  \na.  Male and female agents: is there a difference? 13  \n7.  Agent market knowledge 15 8. Agent skill levels 17 9. Vendor knowledge and market awareness 18 10. How Vendor’s feelings about Agents changed throughout the sales process 19 11. Vendor satisfaction with the price achieved 20 12. Vendor rating of the overall sale experience 21 13. Vendor recommendations 23 14. The impact of data on the quality of the vendor experience 24 15. Conclusions 27  \na.  The surprises   \nb.  What agents do poorly   \nc.  6 Behaviours to Improve Service   \n2 | 2015 Perceptions of Real Estate Agents 2015 Perceptions of Real Estate Agents | 3  \n1. Executive Summary  \nMarket research company, Roy Morgan has been polling Australians about the trustworthiness of different professions since 1975. Real estate agents have always polled poorly-in its 2015 Image of Professions* only 9% of those surveyed rated them as “very high” or “high” ethics and honesty. Only advertising people and car salesmen score worse.  \nThe 2015 Consumer Perceptions of Real Estate survey wanted to test this stereotype by going directly to people who had experience of agents and their performance.  \nThe key finding was that the majority of vendors reported positive experiences with their agents with 31% rating the experience as Excellent and 35% rating it as Good. 34% said the service had underwhelmed and even angered them.  \nThe survey also highlighted behaviour that made vendors satisfied that is easy for agents to deliver.  \n*Source: Roy Morgan  \nBeating the stereotype-8 lessons for impressive service  \n\n| | 1. Be professional\u003Cbr>The number one behaviour highlighted by vendors as essential was professional behaviour demonstrated by being proactive, pre-empting their needs and delivering as promised. |\n| --- | --- |\n| | 2. Regular feedback\u003Cbr>Vendors stressed the value of agents who were proactive about delivering a transparent sales process and who used data-based insights to support their processes. |\n| | 3. Be friendly and approachable\u003Cbr>Vendors appreciated agents being easy to talk to and with whom they felt safe to ask questions at any time. |\n| | 4. Know your market\u003Cbr>Vendors felt confident they were in good hands when agents demonstrated their market expertise, showed them the data they had used to determine price estimates and took the time to explain market behaviour to anxious vendors. |\n| | 5. Provide advice and help\u003Cbr>Vendors highly valued advice on presenting their homes in the best possible light especially when it was supported by recommending and helping coordinate tradesmen. |\n| | 6. Be on their side\u003Cbr>Vendors felt championed by agents who negotiated hard on their behalf and offered to assist them with the purchase of their next home. |\n| | 7. Be thoughtful\u003Cbr>Vendors were impressed by agents who demonstrated thoughtfulness – either by ensuring multiple agents were located around the home during opens, to offering bottles of waters to buyers on hot days through to thank you gifts at the conclusion of the sale. |\n| | 8. Don’t dump them at the end\u003Cbr>Many vendors flagged they felt dumped by their agents as soon as the sale was signed, while those whose agents who stayed in touch were more likely to be delighted and recommend their agents to friends. |\n\n4 | 2015 Perceptio","cbCaisEZ76NBswDJ","https://ap.wps.com/l/cbCaisEZ76NBswDJ","pdf",1515562,17,"English","# Executive Summary\n# Beating the stereotype - 8 lessons for impressive service\n# Key Statistics","[{\"question\":\"What was the main purpose of the 2015 Consumer Perceptions of Real Estate survey?\",\"answer\":\"To test the stereotype that real estate agents score poorly on ethics and honesty by collecting feedback directly from people who had experience with agents and their performance.\"},{\"question\":\"What share of vendors rated their overall selling experience as Excellent or Good?\",\"answer\":\"66% rated their overall experience as either Excellent (31%) or Good (35%).\"},{\"question\":\"Which eight behaviours did vendors highlight as essential for impressive service?\",\"answer\":\"The report lists professionalism, regular feedback, being friendly and approachable, knowing your market, providing advice and help, being on the vendor’s side, being thoughtful, and not dumping clients at the end.\"}]","2015 Perceptions of Real Estate Agents | PDF",1789872306,43]